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    Performance Marketing Intern - Greenbelt, United States - Bozzuto

    Bozzuto
    Bozzuto Greenbelt, United States

    2 weeks ago

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    Description

    Performance Marketing Intern
    At Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we create inspiring, engaging and vibrant communities.

    Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.
    Primary Responsibilities:

    You are starting at the ground level learning from seasoned marketing managers on not only how to activate on marketing tactics, but reviewing analytics and extracting insights, using data to inform marketing strategies/plans, effectively managing small projects, developing customer email campaigns, and more. As the Marketing Intern, you will work alongside Marketing Managers and Coordinators playing an essential role in helping to deliver impactful and effective programs that drive customer leads and resident loyalty, ultimately leading to greater revenue to the property and our management company.

    As a summer Marketing Intern (6/3/ /9/2024), your primary responsibilities include:

    • Demonstrate solid knowledge of assigned properties. Perform site visits as needed and ensure quality of marketing.
    • Assist and collaborate with Marketing team members, and Regional Property Managers/Associates, Property Managers.
    • Communicate effectively, collaborate well with others, solve problems creatively and demonstrate high integrity.
    • Build and maintain professional internal and external relationships that meet company core values.
    Marketing Implementation
    • Understand unique marketing needs of specific properties and support implementation of approved marketing plans
    • Research various marketing needs and provide ideas/recommendations
    • Create prospect email campaigns - write copy, select images, QA, analyze and identify best practices
    • Help maintain and update web content for property websites, and all internet listings
    • Perform audits of each property's web presence and make revisions as needed to copy, images etc
    • Provide recommendations on special projects and assist with branding initiatives including but not limited to: property websites, collateral, signage, promo items, digital ads, etc.
    Lead Management and Tracking
    • Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
    • Ensure correct source attribution by ongoing testing of tracking numbers, urls, emails.
    • Closely follow occupancy and lead generation performance for assigned properties
    • Provide reporting and analysis of lead generation and website traffic data including insights & recommendations
    Customer Experience
    • Assist efforts to optimize Bozzuto's resident loyalty and rewards program
    • Help enhance Resident Experience App by identifying opportunities and optimizing content
    • Create and update marketing a playbook of ideas for onsite teams to use at their communities
    What You Bring to Us:
    • Bachelor's degree (BS or BA) in progress
    • A curiosity to learn and a willingness to participate in a variety of projects.
    • Self-starter with strong time management skills who excels at working in a fast-paced environment
    • Comfortable being a "hunter" and compiling info from different sources
    • Solid communicator (both written and verbal)
    • Knowledge of property management industry (preferred)
    • Proficiency with Microsoft Office Suite
    • Proficiency with Photoshop and InDesign is a plus
    What We Bring You:

    At the core of our business is the talent on our teams, and we are committed to taking care of the teams so they can deliver great experiences to our residents. In addition to an award-winning culture and amazing work spaces, Bozzuto offers a wide range of programs to support the overall health of you and your family. Our benefits take into consideration everything from career development, retirement, family matters and health and wellness. Working on our team and in this position, you can expect:
    • Competitive Compensation. Hourly: $21.00
    Bozzuto is proudly an Equal Opportunity Employer EOE/M/F/D/V.
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