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Pittsburgh

    Email Marketing Manager - Pittsburgh, United States - Pittsburgh Symphony

    Pittsburgh Symphony
    Pittsburgh Symphony Pittsburgh, United States

    3 weeks ago

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    Description
    Who We Are:
    The two-time 2018 GRAMMY Award-winning Pittsburgh Symphony Orchestra is credited with a rich history of engaging the world's finest conductors and musicians and demonstrates a genuine commitment to the Pittsburgh region and its citizens. Known for its artistic excellence for more than 120 years, the Pittsburgh Symphony today is lauded as the region's international cultural ambassador. The Symphony's mission is to engage, enrich, and inspire through unparalleled live musical experiences and is committed to their values of excellence, inclusivity, integrity, celebration, and enjoyment.

    Job Purpose:
    The Marketing and Communications team is responsible for developing the Pittsburgh Symphony Orchestra's (PSO) audiences through targeted campaigns, outstanding online content, PR opportunities, brand development, and online community management. The Email Marketing Manager will oversee the PSO's email campaign planning and execution including designing, testing, and analyzing campaigns to measure and report on effectiveness. The person stepping into this role will have an eye for graphic design, experience with content strategy, and technical email development skills. Under the supervision of the Director of Marketing, the Email Marketing Manager will be responsible for creating, managing, and optimizing outbound email campaigns. This position also will use analytical tools to drive performance improvement.

    Key Responsibilities:
    • Develop and execute all aspects of email campaigns including messages, automations, list management, and targeting audiences to maximize impact.
    • Identify, implement, and manage solutions for curating meaningful touchpoints and re-engagement opportunities with customers.
    • Collaborate with teams and key stakeholders across PSO to develop an email communications calendar that creatively showcases our events, musicians, and key institutional messages.
    • Develop effective content marketing strategies to increase PSO's subscriber list.
    • Manage email lists by segmenting, tagging, and defining appropriate audiences for targeted messages.
    • Work closely with the Digital Engagement Manager to evaluate and optimize customers' journeys between email and other digital channels.
    • Test, measure, analyze, and optimize the performance of email campaigns.
    • Seek out and manage opportunities for PSO to improve email marketing efforts, including but not limited to A/B testing and implementing automations.
    • Develop metrics to make data-informed recommendations to drive continuous improvement of email marketing strategies.
    • Coordinate with team members to integrate email campaigns with web experience, social media strategy, use of multimedia technologies, and other digital outreach while incorporating email initiatives into overall marketing strategies.
    • Work closely with other members of the marketing team to ensure that email campaigns are tracked, analyzed, and that customer data is managed and used appropriately.
    • Work closely with the Digital Engagement Manager and Director of Marketing to develop new strategies.
    • Identify and implement emerging trends in email marketing.
    • Assist with other digital marketing needs as needed such as website updates and digital app management.
    Necessary Skills, Experience, and Qualifications:
    • Bachelor's degree in digital marketing, communications, advertising, or related field, or equivalent certifications and experience.
    • Minimum 3 years of experience in the digital marketing space.
    • Experience with Prospect 2 or other email marketing platforms.
    • Solid understanding of CRM systems.
    • Demonstrable experience managing email lists and tags.
    • Basic knowledge of graphic design and multimedia editing tools.
    • Excellent written and oral communication skills with proficiency at tailoring marketing communications.
    • Excellent interpersonal and team working skills with the ability to communicate well and frequently with colleagues.
    • Ability to identify opportunities and proactively improve practices.
    • A clear, analytical, and flexible approach to problem solving.
    • Attention to detail, organized, and able to meet deadlines and work on multiple projects simultaneously.
    Desirable Skills, Experience, and Qualifications:
    • Understanding of technical aspects of email marketing, such as automation, UX, and A/B testing.
    • An understanding of end-to-end customer journeys and delivering excellent and engaging user experiences.
    • Experience working with ticketed arts and entertainment venues with online ticketing needs a plus.
    • Understanding of AI-driven marketing tools.
    Compensation and Location:
    The salary range for this position is $46,000 - $58,000. We also offer a comprehensive benefit package which includes paid holidays, paid time off, health benefits, as well as retirement savings options. Heinz Hall in downtown Pittsburgh is the work location for this position. The PSO supports a flexible, hybrid work environment, which currently includes three days per week in-person work, including occasional work on weekends and evenings during PSO and Heinz Hall concerts or events.

    Pittsburgh Symphony, Inc. provides equal opportunity to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, pregnancy, sexual orientation, gender identity, genetic information, ancestry, national origin, age, physical or mental disability, marital status, veteran status, or any other class or category protected by local, state, or federal law.

    The specific statements shown in each section of the description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully.

    Pittsburgh Symphony, Inc. recognizes that an individual with a disability may require a job modification/ accommodation to enable them to successfully perform a job function. Consideration will be given to such requests. Such requests should be directed to Human Resources.
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