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Seed Field Marketing Manager - Arden Hills, United States - Land O'Lakes
Description
Seed Field Marketing Manager - IA, MO, WI, ILThis position is remote (virtual) and offices from home but must be located within the territory which is IA, MO, WI, ILJob Description:
The Seed Field Marketing Leader has responsibility for seed marketing and sales execution in the assigned Sales Business Unit (BU), in this case, supporting Northern Illinois, Wisconsin, Iowa and Missouri.
The role reports to the Field Marketing Director with a dotted-line report to the BU Leader.The team partners with brand marketing and sales leadership to leverage and align resources with opportunities.
In addition, they advocate for the team cross functionally including coordination with procurement, finance, IT, agronomy, and product development, etc.
The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the "voice of the field" and pushing communication and key programs to their assigned BU.
This leader is highly focused on driving local strategy and execution against WIGs ("wildly important goals"); local strategizing and approvals of marketing funds.
The role allows for increased efficiency and speed of decision making freeing up people leaders to manage the broader business.
The Seed Field Marketing Manager works in tangent with a regionally assigned Crop Protection Field Marketer as a part of a 11-person team comprised of 6 CPP Field Marketing Leaders and 5 Seed Field Marketers (formerly called SELs) across BUs.
Duty or Area of Responsibility:
Leads seed business planning and execution in assigned BU:Planning (Forecasting, BU Seed plan, Account Seed plan support)
Goal tracking (Benchmarking Local BU Progress to Goals)Inventory Management (supply shortages, cuts)Analysis (order trends, gap report for BU-level/owners, opportunities)Marketing budget management (Discretionary Budgets, MIF, Complaint Management, Partnered Seed Funding) - strategic guidance and checks/balances on use of fundsPrograms (design, final payment approval)Consults on returns exceptions and target managementSupport the execution on AARx and other specific programs to increase volume, market share, and internal and owner marginPartner with and across Marketing teams including P&L leads, Market Activation and Data teams to develop and execute on marketing programs tied to BUCommunication liaison to/from Marketing to/from SalesLeads regional execution strategy and key account connection to include:
Key Owner Engagement (partner to Seed Lead at Accts)
Partner Seed Collaboration (eg. Regional level, annual programs)Strategic thought leadership for Advanced Acre positioning at key accountsAssess portfolio value to market and gain insight into value and competitive positions on a regular basisWorks with BU sales leads and Account Managers in identifying opportunities through key product focus and profitability analysis with key customersLeads BU Level Market Intelligence & Communication:
Market Intelligence (competitive intelligence, local BU-level, micro markets)
Lead weekly calls to coordinate activities with sales business units, Seed, Services and CPP (e.g., BU Level Seed communication Calls)Feedback loop to Strategic Marketing2-way Market Intelligence for the BU & WFUCoaching & DevelopmentSupport coaching and development of BU Sales teams (e.g.
BS/BA in business or agricultural field10 years of sales and/or marketing experienceExperience with Seed business within the assigned BU (products, programs, customers, agronomic practices, etc.)
Strong written and oral communication skillsAbility to champion critical business needs and experience in change management to inspire and lead change initiativesAbility to drive organizational prioritiesExperience participating in and leading cross-functional teamsProven ability to influence and collaborate with stakeholdersAbility to provide clear vision, direction and feedbackAbility to make timely decisions and co municate appropriatelyAbility to multi-taskProject management skillsExperience in increasing productivity and efficiencyWorks well in group problem solving situations and has ability to develop alternative solutionsMaintains composure under pressure and keeps emotions under control and treats others with respect, courtesy and considerationAbility to travel up to 30%Essential Functions:
Physical demands, Work environment, etcOffice environmentTravel up to 30%Salary range for this role is: $117, ,880As a full time employee, you will receive a wide range of benefits for you and your dependents:3 medical plan choices including HSA plan optionsVision & dental planCompany paid Life, AD&D, short-term and long-term disability, parental leave, caregiver leave and emergency leave401(k) plan with company match and additional automatic contribution regardless of participationPaid Time Off, Paid Holidays and Employee Assistance ProgramWellness program focused on Physical, Financial and Emotional Health with opportunity for cash incentivesAbout Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food.
We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
