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    Brand Manager - Miami, United States - ExtendMyTeam

    ExtendMyTeam
    ExtendMyTeam Miami, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    How You Will Make an Impact

    We are in need of a Brand Manager to join our team and play a key role in shaping the utilization of data and analytics to propel business growth and strategic decision-making. The selected candidate will drive business expansion through enhanced marketing understanding, performance analysis, and the discovery of fresh consumer insights that aid us in making swift, well-informed business choices. The individual will also be tasked with crafting and overseeing dynamic, scalable data models that produce actionable outcomes for our current performance strategies and long-term innovation plans. Responsibilities include:

    Performance Analytics

    • Lead performance & marketing analytics reporting, leveraging data to offer insights on various trends at different levels like macro, geographic, retailer, and product
    • Analyze seasonality and design sales trend tools to grasp and evaluate periodic performance; create diverse KPIs to evaluate growth strategies
    • Oversee our business intelligence tools such as Power BI, Alloy, Nielsen, Skai, and Stackline to streamline analytics processes and enhance data capabilities across media and competitive intelligence
    • Utilize competitive insights to formulate market share reports, media suggestions, channel strategies, and sales enhancements
    • Conduct thorough analyses in areas of growth, including product prioritization and retailer performance
    • Collaborate with Brand Managers on executing performance-oriented initiatives across various media programs
    • Coordinate with Sales Planning regularly to link wholesale performances with POS stats and work on future strategies
    • Conduct weekly & monthly performance meetings with key stakeholders to review company achievements and growth opportunities
    • Engage in shaping the company's data & analytics architecture vision to enhance analysis efficiencies across the organization

    Business Strategy & Innovation Revenue Management

    • Annual Innovation Planning: Identify market whitespace through thorough research, trends, financial expectations, and revenue modeling
    • Pricing & Revenue Management: Develop price and revenue forecasts for new products, guiding optimal selling strategies; lead pricing initiatives to boost revenue
    • Product Financial Management: Aid in developing product recommendations, ensuring adherence to financial guidelines and making adjustments when needed
    • Licensing & Acquisition: Evaluate new product licensing opportunities, providing analysis and revenue forecasts
    • Growth Modeling: Construct and lead the company's 5-year growth model in collaboration with the Finance team
    • New Channel Development: Create strategic plans for new revenue channels and explore non-traditional revenue sources
    • Handle additional projects as assigned

    What You Will Need

    • Bachelor's Degree in Business, Marketing, or a related field
    • 4-6+ years of experience in an analytical role
    • Proficiency in Microsoft Excel, PowerPoint, and Nielsen/IRI
    • Strong communication skills, eager to share actionable insights
    • Adept at working with incomplete datasets and uncertainties with a creative mindset
    • Enthusiastic about tackling challenging, open-ended questions
    • Team player, willing to collaborate with various departments
    • Open to learning new skills to contribute to business growth

    Who You Will Work With

    As the Brand Manager, you will collaborate closely with Finance, Sales, E-commerce, Media, Creative, Operations, and R&D teams.

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