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    Marketing Manager, Oncology - Salt Lake City, United States - Myriad Genetics

    Myriad Genetics
    Myriad Genetics Salt Lake City, United States

    3 weeks ago

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    Description
    Overview Myriad Genetics is seeking a Marketing Manager, Thought Leadership and Strategic Accounts for the Oncology business unit.

    This role will be responsible for identifying, engaging, and fostering relationships with regional KOLs and brand advocates, strategic accounts, and like-minded societies and organizations.

    This role is focused on driving the Oncology business by developing regional brand advocate programs and driving peer-to-peer engagement, as well as fostering strong relationships within large accounts including health systems.

    This person is responsible for optimizing the value proposition and strategy, understanding the insights, and prioritizing plans to deliver the business in combination with the national accounts sales team.

    This role will also assist the omnichannel team with development and execution of content that leverages regional and national KOLs.

    This person will work closely with sales partners to build and execute strategy to grow key relationships at strategic accounts and with medical partners to maintain relationships with KOLs.

    This person must have a strong track record of B2B Marketing Campaigns (across products and/or workflow solutions), collaboration, operational discipline, and driving business results.

    Responsibilities * Catalyst for collaboration between Myriad ONC, regional and national Key Opinion Leaders (KOLs) * Identify, engage and foster relationships with Regional KOLs/brand advocates of top community-based surgeon and oncology-based practices identified by Marketing and in conjunction with local field intelligence on regional peer influence map.

    * Identify, engage and foster relationships with key like-minded societies and organizations * Develop regional brand advocate program to drive peer-to-peer interactions in key geographies, as identified by marketing and sales * Assist omnichannel team with execution of content that leverages regional and national KOLs * Partner with national accounts team to build strategy to build key relationships in strategic accounts Qualifications * Bachelor's degree or equivalent experience required * 4-6+ years of clinical, sales, or marketing in oncology-related field required * Ability to grow and maintain strong relationships with regional Key Opinion Leaders; Establish and maintain positive working relationships with others both internally and externally * Ability to Navigate the Decision-Making Unit (DMU) within key target markets * Effective communication and presentation skills * 10-15% travel required Physical Requirements Lifting Requirements - light work or exerting up to 20 pounds of force frequently.

    Physical Requirements - stationary positioning, moving, operating, ascending/descending, communicating, and observing. Use of equipment and tools necessary to perform essential job functions. EEO

    #LI-Remote


    We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.

    We are an equal opportunity employer and place a high value on diversity and inclusion at our company.

    In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

    In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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