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    Social Engagement Specialist - Atlanta, United States - Jimmy John's Gourmet Sandwiches

    Jimmy John's Gourmet Sandwiches
    Jimmy John's Gourmet Sandwiches Atlanta, United States

    3 weeks ago

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    Description
    Jimmy John's is looking for a sharp Social Engagement Specialist to build the brand's communities across key social platforms.

    You will be responsible for day-to-day community management and shepherding the brand's social community to start conversations and identify real-time content or engagement opportunities based on trending conversations.

    The Social Engagement Specialist is also responsible for compiling Social Listening reports and sharing Social performance via monthly, quarterly, and ad hoc reports.


    We're looking for a sandwich-obsessed team member passionate about the power of social media to bring our brand through the most conversational channels in our brand ecosystem.

    This role is required to be onsite at the Atlata Support Center at least 80% of the time.


    RESPONSIBILITIES

    • Own and execute social content, including organizing, managing, scheduling and publishing content
    • Embody the brand voice & tone in social and make that felt through 1:1 interactions with customers
    • Monitor and respond to social media posts including drafting and posting on-brand responses to comments and following best practices
    • Respond to users in real time in the brand voice and tone
    • Seek out potential opportunities to insert Jimmy John's into non-branded conversations
    • Report back on sentiment, user response and audience insights to influence content creation and brand messaging
    • Analyze social channel performance using quantitative and qualitative data and telling stories and implications with this data
    • Develop social response matrices and language for evergreen and campaign-focused efforts

    EDUCATION AND EXPERIENCE QUALIFICATIONS

    • 4-year degree in Marketing or related industry is preferred
    • Has 3-5 years experience owning social media community management and social insight development for consumer brands, with a prioritization on QSR
    • Lives and breathes social media, with a focus on Instagram, TikTok, and Twitter
    • Can quickly absorb a brand's voice and tone and translate that to 1:1 interactions
    • Understands the difference between reactive and proactive engagements and their value in community-building
    • Uses social listening to identify key conversations within brand, competitor and industry conversation
    • Has experience using social reporting tools to share social listening insights and regular performance updates
    • Thinks critically and has astute attention to detail
    • Considers brand communications in the context of culture and is proactive in identifying issues or opportunities
    REQUIRED KNOWLEDGE, SKILLS or ABILITIES


    • Experience managing brand social communities across multiple channels
    • Deep social expertise of social media best practices and brand etiquette
    • Excellent written, verbal, and interpersonal skills.
    • Ability to work independently, proactively
    • Unwavering attention to detail and cultural intuition
    • Knowledge of social platform analytics and defining success
    Calling all Rockstars. At Jimmy John's, we make kick a$$ sandwiches and we make 'em freaky fast.

    If you're a go-getter, a hustler, or an ordinary person who does extraordinary things, working at Jimmy John's will be your jam.

    Sound like you? Yeah, we thought so. Answer the call, Rockstar.


    Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.


    We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company.

    We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table.

    We know that food is much more than a staple-it's an experience.


    At Inspire, that's our purpose:
    to ignite and nourish flavorful experiences.
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