Marketing Manager, Content - Greater LA Area, United States - Seer Interactive

Description

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it's easy to do the right thing throughout those communities. If you're ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.

Seer is a remote first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego.

What about you? You are a marketer who excels at engaging audiences with clear, compelling content that speaks for itself, driving engagement and signups through adding genuine value. You have a track record of developing and executing successful marketing strategies that enhance brand awareness and generate new business opportunities. Your content speaks for itself, drawing in audiences who willingly exchange their contact information because they recognize the immediate and evident value you provide.

You thrive in a fast-paced, ever-evolving industry, adept at taking marketing ideas from inception through to execution and optimization, always with a keen eye toward amplifying what works. Opposed to traditional gating methods, you see such barriers as unnecessary friction and are proficient in using ungated content to forge meaningful connections. You're excited for the opportunity to challenge norms and set new standards in value-driven marketing. Are you ready to transform how we interact with our audience and prove that the best marketing doesn't need to hide behind barriers?

Your Compensation and Benefits will look like...

• $75,000-90,000/annually. Your final offered compensation will be determined by your skills and experience
• Evaluation of comp at least once a year
• Profit Sharing
• Benefits that support your whole self

Here are some highlights of what you'll be doing...

• You will work closely with our Founder and CEO, Wil Reynolds, to develop and execute our value driven, non-gated content marketing strategy, supporting our company objectives to generate brand awareness, engagement and ultimately leads. Learn more about Wil: LinkedIn | Twitter | Seer Bio
• You will oversee and work with all written, blog, and social channels to drive value including: social media, email/newsletter, SEO, webinars, website/blog
• You'll utilize HubSpot to its fullest potential, managing and optimizing our marketing automation, email marketing and analytics to execute, track & optimize content
• You exhibit a strong test-and-learn mindset and demonstrate experience in hypothesis testing
• You will consistently monitor and analyze content performance metrics to continually refine and improve our content strategy, identifying which content to amplify across channels to drive maximum impact for our agency
• You will partner closely with Seer's creative team on website optimizations, including content updates and new page launches
• You will partner with external partners, divisional leadership and team members across the organization to publish blog posts, amplify content and support marketing efforts such as webinars
• You will own reporting for Seer's content marketing efforts, having an opportunity to collaborate with agency leadership on a consistent basis
• You will partner closely with our SDR and Business Development teams, partnering on marketing and sales strategies to drive qualified leads

The skills you'll bring to the table...

• Hubspot CMS, GA4, analytics and reporting - (you're a little obsessed with website performance)
• Strong expertise in analyzing engagement data from social media platforms such as LinkedIn, YouTube, X, and TikTok
• You excel at working in a fast-paced agency environment and are able to produce engaging content from an industry-leading, and highly sought, agency Founder with a tight schedule
• You have exceptional project management skills with a keen ability to multitask and prioritize initiatives from multiple team members in the organization
• You have experience owning and executing email marketing campaigns & newsletters
• You pride yourself on your excellent writing and communication skills with a keen eye for detail
• You have experience working closely with sales teams and you can speak their language and get them to understand yours
• You are data-obsessed: utilizing data-driven insights at every turn to measure the effectiveness of campaigns, iterate, and make recommendations
• You've dabbled in the industry's newest tools and resources including Jasper, ChatGPT, Bard and GA4 to conduct research and create and promote content, and are eager to embrace these tools for Seer

Success After 90 Days Looks Like...

• Established Value-Driven Content Strategy: Successfully developed and began execution of a comprehensive, non-gated content marketing strategy in alignment with Seer's philosophy
• Optimized Hubspot Analytics: Demonstrated proficiency in using HubSpot to manage marketing automation, email marketing, and analytics, showing tangible improvements in campaign performance metrics and increased lead generation effectiveness through data-driven optimizations
• Quantifiable Impact on Engagement and Leads: Delivered measurable increases in audience engagement and lead generation by utilizing engagement data to refine content offerings and strategies, proving the effectiveness of the ungated content approach

Your most important qualities to be successful at Seer...

• Truth Seeker
• Innovative
• Humble
• Data Driven
• People Centric
• Authentic

You'll go the extra mile with these Bonus Points...

• You've led content marketing efforts at agency or consultancy with a strong thought leadership presence and value-driven marketing efforts
• You enjoy and participate in thought leadership, and regularly present at conferences and events

Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we're just as excited about you. You have to apply though :)

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