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    Marketing Technology Innovation Analyst- Strategy - Chicago, United States - Constellation Brands

    Constellation Brands
    Constellation Brands Chicago, United States

    4 weeks ago

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    Description
    Job Description

    Company Summary

    We are the producers, creators and marketers of beer, wine and spirits brands that people love.

    At Constellation Brands, Inc (CBI) we are driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow, and well into the future.

    Because of this approach, we are the fastest-growing large CPG (Consumer Packaged Goods) company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy.

    Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner Wine Company, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today.

    But we are just getting started.

    Our ability to stay at the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

    Position Summary

    As the Analyst, Strategy and Activation at Constellation Brands, Inc.

    (CBI), you will support several marketing initiatives across CBI including increasing the usage of our consumer data in our digital media and driving the innovation pipeline across our key technology partners.

    The Analyst, Strategy and Activation will be technology savvy, detail-oriented, with a strong foundation of strategic activation in digital media.

    You will collaborate with the Strategy and Activation team to deliver personalized consumer experiences across all our channels through the evangelization of our first-party data, with a focus of maximizing the value through our paid channels.

    You excel in relationship management and cross-functional collaboration to drive innovation for an organization.

    Responsibilities

    Customer Data Evangelization

    Support and enable the activation of our first-party dataset across our digital channels through collaboration with key cross-functional partners on the Marketing Technology Innovation Team, Media & Digital Marketing (M&DM) Team, Marketing, and 3-Tier eCommerce organizations
    Own the 1st party data onboarding platform and day-to-day engagement with all activation partners to ensure segment are successfully delivered, accurate match rates, and regular refreshes
    In partnership with Strategy and Activation, MarTech Product, and media agency, manage audience segmentation evolution to support 1st party activation strategy across paid media
    Project manage paid media 1st party data collection activations alongside the media agency and Strategy and Activation team to ensure all necessary requirements are implemented by all partners and begin to develop best practices by brand
    Create and lead the tracking system for all paid media 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trends

    Support Strategy & Activation team in the development of the roadmap for 2nd party data relationships including regular marketplace evaluations within existing tech stack, opportunities with retailer and e-commerce partners, media partnership opportunities, sponsorships, etc.

    Strategic Planning

    Collaborate with Manager to drive enablement of the MarTech tech stack across the organization by developing activation opportunities with a focus on first-party data activation, identity resolution, and consumer profiling
    Partner with manager to project manage all aspects of the test/experience planning process from discovery to strategic test design
    Own the 1st party data activation framework and partner with the media agency to review on a regular basis to ensure best-in-class activation
    Support the development and implementation of the identity roadmap to future-proof CBI's digital media targeting capabilities

    AdTech Partner Management

    Support manager in key AdTech relationships - innovation pipeline, joint-roadmaps, product wish lists, and test n' learn opportunities are executed and followed through
    Coordinate all QBR's with key partners and drive the agenda in partnership with our vendors to ensure highly relevant and engaging content
    Collaborate with the agency teams to ensure campaigns are built to audience strategy best practices and track progress towards joint roadmap initiatives

    Support manager in the testing of new channels and formats across all brands including but not limited to DOOH, podcasting, advanced CTV, etc.

    including advancing CBI's omni-channel addressable targeting strategy
    Support the overarching biddable media evolution alongside media agency and AdTech partners to implement key brand safety optimizations and updated buying strategies to support full funnel activations
    Co-manage the contract renewal process with manager for various contracts to ensure seamless yearly transitions and new features/benefits are continuously included
    Manage MTI's relationship and contract renewal process with Legal and Procurement

    Playbook Development & Training

    In partnership with manager, develop playbooks, outline best practices, host trainings for internal teams to continue to drive awareness of digital capabilities and efforts to support the elevation of our teams digital fluence and aptitude
    Coordinate with the media agency on the content and agenda for thought-leadership sessions, roadmap discussions, innovation discussions etc.
    In partnership with manager, Spearhead training and development in partnership with the Media & Digital Marketing team to increase the overall CBI digital and programmatic media acumen and track trends in the marketplace
    Own and maintain the CBI Programmatic Media Playbook, coordinating with agency and cross-functional partners to update on a bi-annual basis
    Implement continuous improvement best practices across our digital marketing with a focus on programmatic and social activation - ensure those practices are developed into the day-to-day process and ways of working with agency team
    In partnership with the media agency, generate the 1st Party Data Activation Results Recap to report out results across all brands and track continuous improvement in activation and measurement strategies
    Ongoing support of case study development to drive first-party data evangelization across the organization with bi-annual delivery of updates to key CBI leadership teams

    Required Experience

    Bachelor's degree and minimum 3-4 years of relevant experience with digital technology solutions for marketing & digital agency experience
    3-4 years of experience managing digital media/programmatic buying within AdTech and programmatic platforms
    3-4 years of experience in key technologies including but not limited to DSP's, DMP's, CDP's, Identity Resolution companies, Ad Servers, Social Platforms
    Knowledgeable of digital marketing solutions including Social Media Management and Marketing, Digital Display, Video, CTV, Website Development, and Email Marketing
    Prior experience in driving innovative test n' learns/first-to-market tests for an organization
    Knowledge in program management of roadmaps, partnering closely with media agencies to take tests from ideation to execution to insight
    Fluency in working with first-party, second-party, and third-party data
    Strong cross-functional collaboration skills and highly professional communicator
    Ability to effectively manage relationships with vendor partners on behalf of CBI
    Possess strong strategic knowledge of data activation opportunities in digital media to drive adoption, optimization, and trial
    Resourceful and motivated with an ability to work independently as well as with a team
    Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

    Physical Requirements/Other

    Must be at least 21 years of age

    Location

    Chicago, Illinois

    Additional Locations

    Virtual - US

    Job Type

    Full time

    Job Area

    Marketing

    The salary range for this role is:

    $66, $139,700.00


    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.

    We may ultimately pay more or less than the posted range, and the range may be modified in the future.

    An employee's pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

    We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.


    Note:

    No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.

    The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

    Equal Opportunity

    Constellation Brands is committed to a continuing program of equal employment opportunity.

    All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth .

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