Jobs
>
Le Pontet

    B2B Omni-channel Marketing Manager - Sandy, United States - Crawford Group

    Crawford Group
    Crawford Group Sandy, United States

    3 weeks ago

    Default job background
    Description
    Crawford Group ) is seeking a seasoned B2B Omnichannel Marketing Manager for an assignment with our Fintech customer.

    The person selected for this role will develop the strategy, create plans, and have a hands-on role in implementing the plan to drive higher conversion rates for their marketable universe in concert with other functional marketing team members.

    This is a part-time, 20-hours per week role.

    About Crawford Group.

    We are revolutionizing how marketing gets done Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

    Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities.

    At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.


    Responsibilities:
    Understand the customer's marketable universe

    Lead the development of an omnichannel marketing strategy to drive customers and prospects through the awareness to revenue pipeline using an account-based marketing and sales model

    Collaborate with other marketing functions and agencies to create an integrated omnichannel marketing plan

    Leverage digital marketing, paid and organic social media, events, webinars, thought leadership, web, PR, and content creation strategies as part of the marketing plan

    Create a marketing and sales lead and scoring strategy, and process to optimize the customer journey in collaboration with other marketing functions

    Develop a campaign targeting strategy and plan in partnership with the sales team

    Create and track a marketing performance strategy, goals, and success metrics for the omni-channel marketing plan

    Drive the demand generation and campaign strategy, including campaign ideation, promotion planning, execution, and measurement

    Develop a data-backed report that provides insights and recommendations for optimizing the omnichannel plan, process, and execution to improve awareness, and acquisition, accelerate lead conversion, and drive the sales pipeline

    Participate actively in a high-performing, data-driven marketing culture, testing and learning quickly

    Monitor and analyze industry trends and customer behaviors to optimize marketing programs and identify new opportunities

    Lead engagement with specific agencies and vendors to execute the marketing plan as required

    Project management of campaigns - Utilize project management tools and methodologies to track progress, identify and mitigate risks, and ensure all project deliverables are metQualifications:

    7+ years of experience in B2B and/or B2C marketing in the financial technology or financial services industry

    Expert experience with Marketo and Salesforce

    Proven success in converting a marketable universe

    In-depth understanding of integrated marketing, omnichannel campaigns, account-based marketing, and go-to-market strategies

    Proven track record of developing successful marketing strategies, planning, and execution of omnichannel marketing programs with cross-functional teams

    Experience in targeted segmentation and buyer personas to drive tailored marketing strategies and content and optimize customer engagement

    Proven expertise in building effective lead-scoring models

    Demonstrated ability to develop performance analytics with the ability to analyze qualified leads, SQLs, and current opportunities and translate data insights into actionable recommendations

    Proven experience in enabling the Sales Development Representative (SDR) function by enhancing lead generation and sales effectiveness

    Ability to collaborate with a highly integrated marketing team and experience representing Marketing in cross-functional collaboration with Product and external agencies

    Practiced at wearing multiple hats in a small team environment

    Collaborative leader with exceptional communication, interpersonal, and organizational skills

    Strong project management skills

    Data-driven, creative thinker with an affinity for fast-paced work environments

    Experience working with LATAM teams is a plus

    Location:
    RemoteDuration: Part-time, 20-hrs/weekRate: $75 - $85/hour W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

    Committed to Diversity.
    We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all.

    Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

    #J-18808-Ljbffr
  • Snowpine Lodge

    Marketing Manager

    1 week ago

    Snowpine Lodge Sandy, United States

    Property Description: · Snowpine Lodge is a luxurious mountain resort nestled in the picturesque Alta Ski Area of Utah, offering an extraordinary work environment for those who love the outdoors and hospitality. As a job applicant, joining the team at Snowpine Lodge means being ...

  • Umbrella Developments

    Marketing Manager

    4 weeks ago

    Umbrella Developments Sandy, United States

    We at are looking for a multi-talented individual to wear many hats in a small company. · You will be responsible for creating marketing materials to present at conferences, to investors, and to incubator groups, and to hand out to clients. Materials will range from business pl ...

  • Crawford Group

    B2B Omni-channel Marketing Manager

    1 week ago

    Crawford Group Sandy, United States

    Crawford Group ) is seeking a seasoned B2B Omnichannel Marketing Manager for an assignment with our Fintech customer. The person selected for this role will develop the strategy, create plans, and have a hands-on role in implementing the plan to drive higher conversion rates for ...

  • RTS DISTRIBUTING INC

    Marketing and Management Positions Now Open

    1 week ago

    RTS DISTRIBUTING INC West Valley City, United States

    Job Description · Job DescriptionBenefits/PerksCompetitive Compensation · Career Growth Opportunities · Job SummaryWe are seeking a Marketing Representative to join our team. In this role, you will communicate with customers to identify their needs, process requests, and provide ...

  • RTS DISTRIBUTING INC

    Marketing and Management Positions Now Open

    1 week ago

    RTS DISTRIBUTING INC West Valley City, United States

    Job Description · Job DescriptionBenefits:Bonus based on performance · Company parties · Competitive salary · Flexible schedule · Opportunity for advancement · Training & development · Benefits/PerksCompetitive Compensation · Career Growth Opportunities · Job Summary · We are see ...

  • NICE

    Senior Product Marketing Manager

    3 weeks ago

    NICE Sandy, United States

    At NICE, we don't limit our challenges. We challenge our limits. Constantly. We're relentless. We're ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you're like us, we can offer you the kind of challenge that will l ...

  • ApplicantPro

    Recruitment Marketing Account Manager

    1 week ago

    ApplicantPro Sandy, United States

    ApplicantPro in Eagle Mountain, UT is looking to hire a full-time (35 hrs/week) Account Manager for our Recruitment Marketing team to provide amazing customer service while helping our clients hire. Are you a customer service rockstar? Would you like to work from home and have a ...

  • ApplicantPro

    Recruitment Marketing Account Manager

    1 week ago

    ApplicantPro Sandy, United States

    ApplicantPro in Eagle Mountain, UT is looking to hire a full-time (35 hrs/week) Account Manager for our Recruitment Marketing team to provide amazing customer service while helping our clients hire. Are you a customer service rockstar? Would you like to work from home and have a ...

  • Ninety

    Marketing Operations Manager

    3 weeks ago

    Ninety Mansfield, United States

    Job Description · Job DescriptionAt Ninety, we're relentlessly focused on building great companies. · Ninety is an innovative, cloud-based business operating system (BOS) that helps organizations focus, align, and thrive. · Our best-practices based platform not only simplifies ...

  • Twenty & Creek

    Marketing Coordinator

    3 weeks ago

    Twenty & Creek Sandy, United States

    POSITION OVERVIEW: · The Marketing Coordinator will lead Twenty & Creek's online presence through our website and digital advertising channels. This role may manage contractors to execute social media and other marketing materials. · WHO WE ARE SEEKING: · Do you love marketing? ...

  • Headway - Design & Development

    Remote Licensed Mental Health Counselor

    3 weeks ago

    Headway - Design & Development Sandy, United States

    Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients to providing and overseeing medication management. · Whether you're new to private practice or already have an established practice of your own, we're excited t ...

  • Koch Industries

    Integrated Marketing Manager, Americas

    3 days ago

    Koch Industries Kennesaw, United States

    Your Job · INVISTA is seeking an Integrated Marketing Manager, Americas & EMEA to join their team in Kennesaw, GA. This role will support the CORDURA Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric for appare ...

  • Planet Home Lending, LLC

    Marketing Manager

    4 weeks ago

    Planet Home Lending, LLC Kennesaw, United States

    Job Summary · The Marketing Manager is responsible for implementing strategic marketing plans and initiatives for that Planet family of companies' B2B, servicing and corporate brands. This includes copy and design development, managing cross-channel and channel-specific marketing ...

  • Planet Home Lending

    Marketing Manager

    4 weeks ago

    Planet Home Lending Kennesaw, United States

    Job Summary · The Marketing Manager is responsible for implementing strategic marketing plans and initiatives for that Planet family of companies B2B, servicing and corporate brands. This includes copy and design development, managing cross-channel and channel-specific marketing ...

  • Zwick Roell

    Marketing Manager

    1 week ago

    Zwick Roell Kennesaw, United States

    Job Type · Full-time · Description · Primary Objective: · The Marketing Manager is a key position responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. They will create demand for ZwickRoell ...

  • LifeVantage

    Marketing Project Coordinator

    1 day ago

    LifeVantage Sandy, United States

    Marketing Project Coordinator: LifeVantage is on a mission to offer people around the world a better path to wellness and a healthy, vibrant life through the power of activation. When we say we "activate wellness", we mean wellness of all types - physical, financial, emotional, s ...

  • Twenty & Creek

    Marketing Coordinator

    2 weeks ago

    Twenty & Creek Sandy, United States

    POSITION OVERVIEW: · The Marketing Coordinator will lead Twenty & Creeks online presence through our website and digital advertising channels. This role may manage contractors to execute social media and other marketing materials. · WHO WE ARE SEEKING: · Do you love marketing? ...

  • ConsultNet

    Civil Project Manager

    2 weeks ago

    ConsultNet Sandy, United States

    Job Title: Civil Project Manager · Location: Sandy, UT, Cedar City, UT or Tooele, UT work site (Onsite Monday - Friday) · Duration: Contract-to-Direct, long-term · Pay rate: $35 - $45/hr DOE · Responsibilities: · Civil Engineering Manager will be working on projects and consulti ...

  • Capital Community Bank

    Sr. Treasury Management Specialist

    1 week ago

    Capital Community Bank Sandy, United States

    As a member of CC Bank's Account Relationship Management (ARM) team, you will make a difference by delivering integrated technology solutions to help clients more efficiently manage their businesses and working capital needs. This team supports the bank's ongoing business develop ...

  • Megaplex Theatres

    Social Media

    2 weeks ago

    Megaplex Theatres Sandy, United States

    We're glad you're interested in working for Larry H. Miller Sports + Entertainment (LHMSE) as the Social Media & Influencer Marketing Coordinator.Why work for LHMSEIt's fun We're passionate about providing quality entertainment.It's rewarding Making lifetime memories for our fans ...