#smell

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6 years ago

Brand is Your Voice

Jerry Fletcher · Every sense you have is how you respond to Brand. · Sight is a major input. It streams graphics and color and your name. · Smell, the most deeply rooted and emotionally stirring perception entry can lead you to incredible savories, repulsion, fear and fornication. · Taste can ...

7 years ago

Brand Clarity. Say What?

Jerry Fletcher · Pull one out · Reach into your pocket or your purse or that fancy carrying case and pull one out. That’s right, get one of your business cards in hand. · If you don’t have one, that is your first mistake. · I’ve heard every argument you can imagine from the adherents of the ...

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