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6 years ago

7 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing, & Sales

Mike Ciccolella · Image Credit: www.number9creative.com · 1) Today for a business to survive and thrive, marketing departments must have a documented content marketing plan. “NO plan” equates to inconsistency and poor inbound marketing results. · 2) It’s vital to create and distribute a variety of ...

6 years ago

What percentage of total B2B sales opportunities should be qualified?

Mike Ciccolella · Image Credit: www.number9creative.com · This reflection comes from a thoughtful comment and question on one of my earlier posts titled Sales Pipeline Stages & Probability Percentages. · Question: "Great information. What is your opinion about what percentage of your total opport ...

7 years ago

Bad to Great Databases & Lead Generation Marketing

Mike Ciccolella ·                                                                             Image Credit: www.number9creative.com · High quality data is half the battle to successful lead generation marketing · Best case as an organization, you run multi-channel lead generation marketing campaig ...

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