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6 years ago

How to Hire the Right Lead Generation Representative

Mike Ciccolella · If you are a Lead Generation, Market Development, or Sales Development hiring manager, you know that a bad hire can cost you. Not only do you lose time, money, and potential customers -- the wrong person is likely to reduce productivity and decrease morale. · For a well-rounded p ...

6 years ago

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales

Mike Ciccolella · Throughout my career I’ve seen and have had a lot of real world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. · As a consu ...

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