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East Lansing
Zach Sneathen

Zach Sneathen

Marketer

Marketing / Advertising / Public Relations

East Lansing, City of East Lansing, Ingham

Social

About Zach Sneathen:

Experienced in creative copywriting, project management, and digital strategy.

Experience

Digital Marketing Strategist RPCreativ | St Petersburg, FL (Hybrid) May 2022 June 2023 – April 2025 

• Write and edit marketing content across email, SMS, ads, and websites for multiple clients, ensuring consistent voice and executing A/B tests to optimize messaging.

 • Produce 50+ monthly email and SMS campaigns to drive sales and educate customers on brand stories. 

• Lead and manage the design team, assigning creative briefs and reviewing final assets in Figma. • Direct project management and communications with clients, ensuring timely completion of deliverables. 

• Track and analyze monthly KPIs, highlighting trends and areas for improvement. 

AmeriCorps VISTA Hunger Free America | New York, NY (Remote) June 2022 – June 2023 

• Support coordinating eternal communications between staff, partners, and volunteers through email. • Create and schedule social media posts using Canva to increase visibility of HFA’s mission and work across the country. 

Assistant Pool Director MSU Rec Sports | East Lansing, MI August 2021 - June 2022 

• Manage a staff of 36 lifeguards to ensure effective implementation of pool and university policies. • Construct semester schedules for two aquatic facilities and coordinate day-to-day changes with supervisor. • Named Aquatics Employee of the Year, 2021-2022. 

President MSU Men’s Water Polo Club | East Lansing, MI August 2018 - December 2021 

• Spearhead team to 2021 CWPA National Title & two B1G Ten Titles (2019, 2021) as a captain. • Collaborate with fellow executive board members and MSU Rec Sports Staff to oversee club operations. 

Researcher/Communications Strategist The Indigenous Peoples of Africa Coordinating Committee (IPACC) | Cape Town, SA February 2021 - April 2021 • Create executive summaries of UN reports accessible through an online resource for indigenous advocacy. 

Certifications 

• SEO Copywriting: Crafting Content for Both Humans and Search Engines 

• AI Fundamentals for Professional Communicators and Marketers

Education

Bachelor of Arts, Interdisciplinary Studies in Social Science Michigan State University (MSU) | East Lansing, MI • Major focus in Health & Society. Minors in Youth & Society and Leadership in Organizations

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