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Zach Sharek

Zach Sharek

Go-to-Market Leader & Applied Behavioral Scientist

Healthcare

Pittsburgh, City of Pittsburgh, Allegheny

Social

Services offered

Executive leader in behavioral science, UX research, and consumer insights; driving strategy and measurable behavior change across healthcare and tech environments. Provides Go-To-Market leadership for healthcare companies, especially early stage startups. Proven success embedding behavioral frameworks into marketing, product, and engagement initiatives to optimize health outcomes. Adept at managing multidisciplinary teams and influencing C-suite stakeholders to implement scalable, evidence-based programs that have delivered more than $200M in customer impact.

Program evaluator
Healthcare consultant
Ux researcher
Behavioral scientist
Marketing strategist
Approximate rate: USD$ 150 per hour

Experience

Executive leader in behavioral science, UX research, and consumer insights; driving strategy and measurable behavior change across healthcare and tech environments. Proven success embedding behavioral frameworks into marketing, product, and engagement initiatives to optimize health outcomes. Adept at managing multidisciplinary teams and influencing C-suite stakeholders to implement scalable, evidence-based programs that have delivered more than $200M in customer impact.

Expertise: Applied Behavioral Science • Behavioral Economics • Health Behavior Change • UX Research • Consumer Insights • Behavioral Frameworks • Journey Optimization • Experimentation • A/B Testing • Product Innovation • Program Evaluation • Agile Project Management • Causal Inference • Marketing Analytics • Cross-Functional Leadership • GTM strategy

Education

PhD, Business, Strategy, & Management (Behavioral Economics Focus) – Carnegie Mellon University

  • Research Focus: business strategy, executive management, judgement & decision-making, and negotiations 
  • Authored four social sciences articles and delivered seven conference presentations. NSF grant recipient.

MS, Information Science │ BA, Economics & Philosophy – University of North Carolina, Chapel Hill

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