Vicky Wateridge

I'm a results-driven marketing and web strategy professional who loves turning complex challenges into streamlined, user-friendly digital experiences. Whether I'm optimizing websites, improving user experiences, or digging into data to inform strategy and improvements, I’m focused on making every interaction more meaningful and effective.

I thrive in cross-functional settings—collaborating closely with Marketing, Product, Enterprise Architecture, and Creative teams to launch high-impact campaigns and digital products. I’m hands-on with content management systems, grounded in SEO best practices, and constantly analyzing performance metrics to drive better engagement and conversion.

What sets me apart? I bring over 15 years of experience, a collaborative mindset, and a passion for building scalable, user-focused solutions that grow with your business.

TRUSTMARK SERVICES COMPANY 2019 – 2025

Associate Director, Digital Marketing and Automation, Small Business Benefits

Led strategic digital initiatives, including customer relationship management (CRM) optimization, marketing automation, and website platform enhancements, to drive customer engagement and streamline business workflows.

• Directed end-to-end lifecycle for high-impact marketing technology projects, defining business requirements, writing process documentation, facilitating delivery and ongoing maintenance, and ensuring alignment with business goals.
• Collaborated cross-functionally with marketing, sales, IT, and compliance to implement paperless solutions, automated communications, and self-service tools, improving efficiency and customer satisfaction.
• Conducted data analysis and interpreted marketing performance metrics to identify patterns, refine campaign strategies, and optimize the customer journey.
• Partnered with the marketing team to revise and refine materials in response to product and project updates, leveraging deep product knowledge to ensure accuracy and relevancy.
• Reviewed and edited email copy to align with journey-focused marketing strategies, enhancing message consistency.
• Recognized for leadership, innovation, and problem-solving, earning the 2024 CEO Award for business impact.
• Earned the 2024 CEO Award for innovation, leadership, and delivering impactful marketing solutions that enhanced customer experience and business outcomes
• Served as the Wellness Champion, internally promoting the Wellness program to fellow divisional associates, increasing engagement and awareness of health-focused initiatives from 2021 – 2025.
• Executed as the United Way Committee Co-Ambassador, leading divisional campaign communications and contributing to exceeding divisional participation goals from 2023 – 2024.

TRUSTMARK SERVICES COMPANY

Technical Resource Senior Manager 2006 - 2019

Directed website content strategy and deployment across multiple platforms, ensuring seamless user experiences through iterative testing, UX optimization, and cross-department collaboration.

• Partnered with IT, marketing, and development teams to implement marketing technology solutions and customer-facing web features, enhancing accessibility and campaign performance.
• Led the planning and execution of targeted digital campaigns for product launches, improving brand visibility and customer conversion.

TRUSTMARK SERVICES COMPANY

Technical Resource Supervisor 2001 - 2006

Oversaw CRM system enhancements, user support, and vendor collaboration to maintain marketing and sales tools, ensuring business continuity and performance optimization.

• Served as the primary support liaison for internal teams and external broker networks, resolving inquiries and technical issues efficiently.
• Conducted market research and competitive analysis to guide sales strategies, enhance business positioning, and support go-to-market initiatives.

Bachelor of Arts, Communication

University of Wisconsin-Parkside

Associate of Arts, Business | Art

College of Lake County