Travis Fleming

My approach to design is simple: Start with an investment into the understanding of the problem at hand and who it affects, plan an attack by prioritizing impactful fixes, and trust the iterative process to find the most user-friendly, business-boosting result. Because design can significantly affect people, culture, and your bottom line, I hold honest, inclusive, and respectful communication at the pinnacle of my core tenets.

The details about what I bring to the table deserve more complexity. On top of my end-to-end design experience, honed through overcoming challenging opportunities presented by various clients, I have a background in creative problem-solving. I studied biology and chemistry in school due to my tenacious curiosity. When you ask why enough, you'll end up at the microscopic level. I pivoted to restaurant management in part because of my passion for leading and influencing a team and because I value seeing my efforts come to fruition first-hand.

RESEARCH: Secondary research, competitive analysis, user interviews, usability testing, heuristic evaluation, synthesis (affinity and empathy mapping, persona development, usability reporting), drafting how might we statements

DESIGN: Sketching, wireframing, high-fidelity UI mockups, prototyping, interaction design, information architecture, mobile application design, web design, typography, color exploration, ideation, agile methodology

TOOLS: Figma, FigJam Miro, Google Suite, Microsoft Suite, Zoom, Calendly, Otter.ai, ChatGPT, Slack, GIMP, Loom, Notion

SOFT: Strong interpersonal skills, emotional intelligence, critical and creative thinking, team development, written and verbal communication, comfort in presenting in front of groups, time management, goal-oriented, action-biased approach

Avocademy: UX/UI Foundations

UW- La Crosse
Bachelor's of Science- Biology