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Thurza Chapman

Thurza Chapman

Marketing, Health Coaching, Sales
Leesburg, Loudoun

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About Thurza Chapman:

Experienced health and wellness professional with expertise in marketing, creating, implementing, managing, and evaluating all aspects of health and welfare plans with fully integrated wellbeing programs. A dynamic leader who uses effective communication, organization, and positive motivation with internal and external stakeholders. Bringing a wide array of experience from business operations, management, training, staffing, strategic planning, problem-solving, and customer relations.

Experience

Director of Medical Staffing
BrightStar Care - Leesburg April 2021 to Present
• Coordinated, scheduled, and managed all staffing for AL’s, CCRC’s, SNF’s, and Memory Care facilities, from Winchester to Northern Virginia, DC, Maryland, and West Virginia.
• Grew staffing business from 1 facility to 37 facilities in a year.
• Increased staffing hours from less than 50 per week, to over 1700 per week.
• Supervised 250 employees (CNA’s, DCA’s, CMA’s, LPN’s, RN’s, a recruiter, junior recruiter, and a coordinator.)
• Coordinated all scheduling for staffing and business relationships.
• On call 24/7.
• Grew sales from $1000 a week to $80,000 per week.
• Marketed services to medical facilities in my territories.
Client Relations Manager
BrightStar Care - Leesburg, VA October 2020 to Present
Built relationships with communities from Woodbridge to Winchester increasing home care referrals. Took over management of the staffing side of the business after signing up multiple facilities.
Career Highlights & Achievements:
• Marketed to communities from Woodbridge to Winchester signing on an average of 3 new clients per week.
• Conducted in home visits to prospective clients explaining, and promoting services.
• Set up care and organized start of services for new clients.
• Managed facebook and google business pages.
• Attended marketing events, and presented to decision makers in SNF’s, AL’s, IL’s, CCRC’s, and Hospitals.
• Marketed medical staffing to facilities from Woodbridge to Winchester.

Independent Health Coach
Optavia - Northern Virginia September 2017 to Present
Guiding clients by helping them develop healthy new habits and make healthy choices leading to lifelong transformation.
Career Highlights & Achievements:
• Grew business from $1K to $11K/monthly within six months.
• Developed a client base of 200+ clients in a year.
• Assisted training new team members via virtual training over Zoom. • Organized and conducted workshop presentations for new clients. • Coached clients weekly on a specific diet plan.
• Used social media to promote program and increase sales.
Wellness Program Manager- Health coaching
Loudoun Medical Group - Leesburg, VA June 2015 to October 2017
Oversaw daily practice operations for the center from: appointment scheduling; billing and monthly revenue cycles; Marketing
Career Highlights & Achievements:
• Designed, implemented, documented, and updated practice procedures.
• Partnered with leadership to explain and champion organizational policies and procedures.
• Establish patient flow procedures and monitor for overall efficiency.
• Review and resolve patient issues to ensure patient satisfaction.
• Collaborated to design recruitment strategies identifying new patients for the practice.
• Strategically plan and organize proper alignment of goals between patients, business operations and physicians.
• Work with leadership to ensure practice growth.
• Marketed to providers of the group to increase referrals.


Center Assistant Manager- Health Coach
Medifast - Leesburg, VA June 2014 to July 2015
Assisted in the optimal management of the center’s profitability, with specific focus on independent planning and lead generation for achieving monthly revenue quotas and advancing key center metrics.
Career Highlights & Achievements:
• Improved product sales by 25%.
• Sold programs between $1500-$2000/weekly.
• Assisted with management duties including ensuring all employees were up to date with the proper training.
• Coached clients weekly on a specific diet plan.
• Ran presentations for new clientele.
 

Health Coach

Recharge Sports Injury Center - Herndon, VA. September 2011 to December 2013

• Improved product sales from $90/per person to $120.
• Coached clients weekly on a specific diet plan.
• Ran weekly workshops for perspective clients.
• Created eating plans, diet adjustments and identifying shopping and cooking tips for clients.
• Train new employees within the department to prepare client financial documents, filing and office procedures.


Diabetes Ambassador
American Diabetes Association (ADA) - Washington, DC February 2013 to August 2013
Volunteer position teaching nutrition and diabetes education to underserved populations of 200+ people. Worked with Spanish speaking volunteers to run bilingual workshops for Latin American communities in the greater DC metropolitan area.
 

Education

Bachelors Degree in Community health with a concentration in Nutrition.

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