Theresa Heath

I'm a results-driven Marketing Manager with over 8 years of experience crafting and executing successful marketing strategies in real estate and technology. I've had the privilege of boosting engagement rates by 40% and helping drive a 25% revenue increase with creative email marketing and dynamic digital campaigns. I love diving into market research and analytics to build strategies that don’t just meet goals—they exceed them. At the heart of it all, I’m passionate about telling stories that connect, building strong customer relationships, and driving growth that lasts. If you're looking for someone who thrives on innovation and delivering results, let's connect!

Golden Gate Sotheby's International Realty 
Office/Marketing Manager
Greenbrae, CA

Dec 2020 - Sep 2024

• Developed and executed comprehensive marketing plans for residential real estate properties, leading to a 20% increase in leads and a 15% increase in sales.
   
• Created and managed digital and print marketing materials, including brochures, flyers, and social media content, generating significant interest among prospective buyers.
   
• Designed and deployed custom email campaigns tailored to target audiences, driving engagement and improving lead conversion rates.
   
• Organized client appreciation and corporate events, managing logistics and promotional materials to enhance engagement and brand visibility.
   
• Maintained relationships with vendors, ensuring timely delivery of marketing materials and optimizing marketing budgets.
   
• Processed agent videos for platforms including YouTube, LinkedIn, the company website, and Vimeo, leveraging SEO strategies to increase visibility and engagement.

Aspatore Ventures (SAAS Startup) 
Marketing Manager - Email Advertising
Novato, CA

Nov 2019 - Oct 2020

• Expanded and executed comprehensive email marketing strategies that resulted in a 40% increase in email engagement rates and a 25% increase in revenue.
   
• Performed extensive A/B testing to optimize email subject lines, content, and CTAs, resulting in a 35% increase in open rates and a 15% increase in click-through rates.Monitored customer journeys to maximize leads through segmentation of 30K+ customers database with detailed analytics.
   
• Utilized marketing automation software (e.g., MailChimp, ActiveCampaign) to create triggered email campaigns and personalized messaging, resulting in a 20% increase in conversion rates.
   
• Monitored email campaign metrics (e.g., open rates, click-through rates, unsubscribe rates) and provided regular reporting and analysis to stakeholders, making data-driven recommendations for optimization.

Newmark Knight Frank 
Marketing Coordinator
San Francisco, CA

Nov 2018 - Oct 2019

• Produced fully customized & comprehensive tour book for commercial real estate tours, increasing number of clients by 20%.
   
• Within 6 months of starting, designed and implemented successful marketing plans leading to contracts with five Fortune 500 companies worth $20M in total.
   
• Elevated client outreach and contributed to firm's overall visibility with production and delivery of 200 e-blasts per month, resulting in 40% increase in leads.

Coldwell Banker Residential Brokerage 
Los Gatos, CA
Marketing Coordinator

Jul 2016 -  Nov 2018

• Established comprehensive guidebooks to enable 280 agents to leverage company services; led training sessions and achieved 25% improvement in usage.
• Coordinated content and deadlines with 5 external vendors on various marketing projects, ensuring timely and consistent outreach while adhering to budget constraints. 
• Managed production efforts for sales team across 5 social media platforms to elevate brand visibility, increasing online followers by 20%.

University of Nevada, Reno

Bachelor's Degree in Journalism/Spanish