About Summer Stephens:
Marketing professional with 6+ years of experience in social media marketing and management, social media content creation, content editing, campaign launches, and campaign optimizations. MBA is in progress and possesses a B.S. in Marketing with an expertise in marketing analytics. Excellent communication skills for outreach and ensuring strong brand presence. Excited to learn from a high-performing and successful team.
Experience
2021-Present
Stalgia - Director of Marketing
- Post about our products/services online (e.g. social media and forums)
Create, share and respond to online reviews - Thoroughly understand our products and services to inform potential customers
- Use word-of-mouth marketing techniques, like referring our company to friends Monitor online comments and respond or forward to the Marketing departments
- Provide feedback to the Marketing and Product departments regarding customers' requests
- Hires and trains departmental staff including web designers, copywriters, and other staff involved in online marketing campaigns.
- Organizes and oversees the schedules and workload of departmental staff.
- Conducts performance evaluations that are timely and constructive.
- Handles discipline and termination of employees as needed and in accordance with company policy.
- Analyzes existing website traffic and internet activity related to the company and products.
- Maintains current knowledge of trends and developments in online marketing.
- Assists with budget preparation for marketing department.
- Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
Reports campaign results to management, addressing any recommended improvements, questions or concerns. - Ensures projects are completed on time and on budget.
- Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects
- Maintains current knowledge of online marketing opportunities and trends, web analytics and SEO techniques.
- Assists with development and strategies of the organizations website to ensure its efficiency and efficacy.
Education
University of Maryland GC
Masters degree in progress
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