Stephanie Perrott

Sales Enablement Manager, B2B Lead Generation & Marketing Manager

Expertise: Sales enablement, Sales Operations, B2B Marketing, List Management and hygiene, Data analysis, reporting, strategy, and integrity, Sales Performance and Productivity, Sales Workflows, B2B Lead Generation, Lead Qualification, Sales Collateral, Marketing Content and Creation, Target Audience, Sales Ops support, Revenue Drivers, Success Metrics and KPIs

Tools: Email Distribution Platform, HubSpot, Sales Enablement Platform, Salesloft, Email Automation, Email KPIs, Learning Management Systems (LMS), Domo, LinkedIn Sales Navigator, ZoomInfo, Apollo, Salesforce, Bullhorn, Greenhouse

Incendia, Senior Account Executive, Coconut Creek, FL, March 2023 – Present
Responsible for the management of sales enablement platforms including Salesloft, LinkedIn Navigator and ZoomInfo along with managing CRM Salesforce and Bullhorn. Strategize and build out B2B marketing automation and Email Distribution via HubSpot. Designed and created content for marketing collateral, email communications and various info graphics used by the sales team Account Managers and SDRs. Analyzed reports detailing sales enablement platform usage and engagement, email open rates, click through rates, and engagement for improvement. Collaborated with Sales Leadership and cross functional teams on the creation of new Sales campaigns to drive growth and profitability.
Built social networks, Utilizing and leveraging tools and analytics for sales presentations, designed A/B
testing for client communication and pushback, created internal and external surveys, Client list
management which included, hygiene, unsubscribes, bounce backs, and additions to audience distribution.
Wins – Successfully implemented CRM and Sales Enablement processes that tripled lead qualification, a
leaner more strategic B2B target Audience, brought Bullhorn from 50% CRM utilization to 85% along with
implementing 3rd party vendor for sales enablement that was most cost effective and accurate (Zoominfo
to Apollo).
Tools – Salesloft, Salesforce, HubSpot, Sales Enablement Platforms, Content Creation, List Hygiene, List
Management, Marketing Collateral, Vendor Management, LinkedIn Sales Navigator, Sales Performance
KPIs, Data-driven decision strategies, Lead Analytics, Sales Performance Analytics, Workflow Creation
Robert Half, Recruiting Manager and Account Executive, Philadelphia, PA, May 2021 – March 2023
Developed and executed recruiting strategy for prospecting, consulting, and influencing top tier in
demand talent with a focus in Digital Marketing Mangers, Data Analytics and MarTech.
Successfully developed and maintained partnerships with hiring managers and leadership to influence
recruiting strategies, ensure clarity in the recruitment process, eliminate barriers, drive efficiency, and
push for results.
Consult hiring managers on selection decision and offers, frequently involving complex terms and
conditions as well as providing strong consultation to upper management on value add. Managed multiple
openings, from the initial research and planning phase, to sourcing and candidate identification,
assessment, offer, close. Executed proven methodologies for leveraging candidate sourcing including
internal and external digital sources along with Boolean searches and advanced CRM queries.
Expert at utilizing contact list management for prospecting, organizing, and managing current talent
pool utilizing Salesforce, internal sources, LinkedIn RPS along with various applicant tracking systems.
Provide peer coaching and mentoring to other Recruiters including leading the team on projects and
key initiatives. Experienced in sourcing and attracting diversity passive and underrepresented talent
from leading companies.
Successes: Won several awards generating multiple candidate placements including newcomer of the
month for February 2022, Reach for the Beach August 2021.
Tools: Salesforce, Domo, CRM, LinkedIn RPS, LinkedIn Sales Navigator, Advanced Excel, Office 365,
RingCentral, Zoom, AI Search Solutions, ATS (applicant tracking systems), Greenhouse
Adecco, Account Executive, Recruiting Manager, Plantation, FL, Feb 2018 - May 2021
Expert knowledge in LinkedIn Recruiter using Projects, Advanced Filters, InMail’s/Mass Mailing,
Existing candidate relationships through network of 25K LinkedIn connections. Full life cycle
recruiter and client manager.
Experienced in candidate generation, Applicant Tracking Systems (ATS), deep data dives,
determining qualified candidates, talent relationship building, push back, passive candidates,
value add, candidate closing and sense of urgency.
Experienced in recruiting highly technical roles including Software Engineering, Cloud Management,
Developers and Data Scientists. Other niches include Marketing Automation, AWS developers and
eCommerce Managers. Strong in-person, online, phone and video conference relationship builder.
Company leader in Applicant Tracking System, sourcing tools, multiple searches, tracking and time
management, ROI analysis within tools and systems, highly organized in managing workflows and
communication tracking.
Expert in client development, market research, relationship management, identifying hiring manager
needs and pain points, strong understanding of niche roles, consultative as well as understanding
unique needs for varying clients. Handled all phases from initial candidate presentation, offer stage and
post on-boarding phase.
Successes: Increased interview-to-offer stage by 95%, implemented district wide data
vendor increasing contacts by over 1Million, Top 20% revenue generator year over year.
Tools: Salesforce, SaaS Data Intelligence Software, LinkedIn RPS, Advanced Excel, Indeed Recruiter,
Oracle, Database, ATS
Engage Partners Inc., Director of Sales Enablement, Coral Springs, FL, Sep 2012 - Jan 2018
Managed Sales Enablement for 20+ Account Managers and SDRS including recruiting and business
development efforts for various IT candidate types including Healthcare IT, EMR, Epic Systems
Developers, Big Data Engineers, Quantitative Developers, and Information Security Engineers.
Developed and utilized online marketing strategies to increase qualified client flow through email
campaigns and online search strategies.
Business Development strategies include presenting and marketing candidates to new business via
generated email campaigns, social media connections, follow-ups, and referrals. Day to day
communication with various candidate types including 80K - 250K salaried individuals by
determining exact skill sets to match client and future client needs.
Successes: Lead Sales teams to automated Business Development campaigns over 5-year period
bringing on 140 new clients generating 3M in revenue. This includes Placing over 250 candidates in 5
years in Direct Hire and Contract Roles, Implemented Email Candidate Campaigns as well as Hiring
Manager outreach programs resulting in tripling current database
Tools: Maxhire, Advanced Excel, SaaS Data Intelligence Software, Applicant Tracking Systems (ATS),
LinkedIn RPS, Email Marketing Platform

Florida Atlantic University
Bachelors of Arts, Double Major, Business Management and Marketing, 2009
Licenses & Certifications
Certified in C++ and Java - Broward Technical Colleges; Atlantic