Solene Jouan

I am a communications and public relations professional who believes that brands, much like people, are remembered by the stories they tell and the emotions they awaken. Long after a campaign fades or a headline is replaced, what remains is the feeling a brand leaves behind a sense of identity, a voice, a presence in the cultural conversation.

Originally from France and now based in Los Angeles, my path has been shaped by a deep appreciation for storytelling, aesthetics, and the subtle art of perception. Over the years, I have worked with brands across fashion, beauty, and lifestyle, helping translate ideas into narratives that resonate with audiences, media, and industry leaders alike. Whether developing strategic campaigns, cultivating meaningful media relationships, or shaping a brand’s positioning, I approach communication as both craft and instinct, a careful balance of strategy, creativity, and cultural awareness.

To me, public relations is not simply about visibility; it is about building a world around a brand. It is about understanding what makes a story compelling, what makes an audience listen, and what transforms a message into something memorable. From the quiet precision of a well-placed article to the larger architecture of a brand’s narrative, every detail contributes to how a story unfolds.

Drawn to brands with a strong identity and a vision worth sharing, I thrive where strategy meets imagination. My work is driven by the belief that the most successful brands are those that create meaning and emotion, and that thoughtful communication has the power to transform vision into presence, and presence into influence.

With over a decade of experience in global public relations and influencer marketing, I specialize in building meaningful connections between brands, media, and digital communities. My career spans beauty, fashion, entertainment, and lifestyle industries across both U.S. and international markets, where I have led PR strategies, influencer programs, and brand activations designed to create cultural relevance and lasting impact.

Throughout my career, I have managed multi-market campaigns, coordinated international PR agencies, and executed paid influencer initiatives from concept to performance analysis. I have overseen press strategies, influencer seeding, PR mailers, and experiential events while working closely with cross-functional teams to ensure cohesive brand storytelling across all platforms. My work has included collaborations with retailers, global media partners, and high-profile influencers to amplify product launches and strengthen brand visibility.

As founder of a PR and brand marketing consultancy, I partner with brands to translate vision into strategy, developing influencer ecosystems, strategic partnerships, and creative campaigns that resonate with audiences worldwide. My experience also includes managing global press relations and influencer activations across more than 20 markets, providing performance insights and identifying emerging social media and marketing trends.

Fluent in French and English and based in Los Angeles, I bring an international perspective, strategic mindset, and strong creative instinct to every project. I am passionate about brands that lead with purpose, authenticity, and community — and I thrive in environments where storytelling, culture, and innovation intersect.

I completed my Master’s degree in Communication, Public Relations, and Journalism at EFAP, France’s leading institution dedicated exclusively to training press attachés, communications directors, and media professionals.

The program emphasized strategic communications, press relations, brand storytelling, and digital culture, combining rigorous academic training with hands-on industry experience. Through this education, I developed a strong foundation in PR strategy, media relations, influencer engagement, and integrated campaign development, with a focus on building authentic connections between brands, audiences, and cultural conversations.

EFAP’s industry-driven approach encourages close collaboration with agencies, brands, and media organizations, preparing graduates to shape impactful communication strategies in international and rapidly evolving media landscapes where creativity, community, and purpose-driven storytelling are essential.