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Sikandar Cheema

Sikandar Cheema Blog

Digital Marketer / Media Buyer

Richmond, Richmond

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Sikandar Cheema

2 years ago

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A good ROAS/ACOS doesn’t always reflect proactive PPC management

This post is about how a good ROAS/ACOS doesn’t always reflect proactive PPC management. · Are you aware of difference between Branded Search Terms vs non-Branded Search Terms ? · For example “Pepsi” is a branded Search Term, “soft drink” is the Generic or non-Branded Search Term ...

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