Shweta Mittal

- Digital Marketing Specialist: Versatile digital marketing specialist skilled in marketing strategies, SEO on / off page, SEM, market & keyword research, online branding, and content marketing. Experienced in optimizing website performance and content.

- Website Design & Management: Adept at user-centric website design, user experience, functionality, and online success. Proficient in content updates, blogs, e-commerce requirements, testing, landing pages, and technical maintenance for peak performance and engagement.

-Salesforce Expertise: Expert in Salesforce Core, Commerce Cloud, and PIM systems, with a strong ability to leverage Salesforce tools to enhance digital marketing strategies, optimize content management, and drive online engagement.

- Instructional Design: Experienced in adult learning methodologies and creating tailored e-training solutions. Proven success with Fortune 500 clients in Ed Tech, SAP/ERP, and HR.

- Communication Specialist: Trusted to manage clients and teams, achieving excellence by fostering seamless collaboration across teams and countries. Proficient in diverse communication channels, classroom training, customer service, and effective project management.

Seeking a position in digital marketing, SEO, content strategy, or website management. With diverse international experience, I excel in coordinating global teams, developing and executing digital campaigns, and optimizing website performance. I have a proven track record in enhancing SEO, managing high-quality content, and leveraging data-driven insights for continuous improvement. My background includes adapting processes to overcome challenges and delivering results across multiple projects. I am committed to utilizing my skills and experience to drive growth and achieve impactful business outcomes.

Digital Marketing Specialist, Maytronics, Atlanta, GA Nov 2022 – Present

● Manage end-to-end website operations for US and Canada, optimizing UX, product information

accuracy, and storefront performance using Salesforce Commerce Cloud (SFCC).

● Boost organic traffic and search rankings through advanced SEO strategies, content optimization,

keyword research, and metadata improvements.

● Develop engaging, brand-aligned content (blogs, landing pages, banners) to enhance customer

engagement and site performance.

● Collaborate with HQ, regional teams, sales, and developers to execute website updates, ensuring alignment with business objectives.

Web Consultant, Thryv, Atlanta, GA March 2021 – Nov 2022

● Designed, optimized, and published 200+ websites across diverse industries, incorporating SEO, UX/UI

best practices, and competitive research.

● Managed a portfolio of 40–45 clients, leading 30–35 weekly meetings to align on website content,

structure, and branding.

● Conducted in-depth research across multiple industries, including health, finance, tech, electronics, and

retail, leveraging interviews and SME insights to create industry-specific, client-focused solutions.

● Strengthened online visibility and engagement by crafting compelling copy for websites, blogs, and marketing materials.

Business Analyst (Instructional Designing), Deloitte, New Delhi Jan 2020 – Oct 2020

● Developed e-learning solutions, ILTs, WBTs, and training modules for Fortune 500 clients, specializing

in SAP/ERP implementations and HR transitions.

● Tailored learning methodologies to align with client-specific requirements, ensuring seamless knowledge transfer and measurable skill development.

Communications Manager, Personiv, New Delhi Oct 2018 – Nov 2019

● Designed and delivered soft skills and communication workshops to improve employee performance.

● Developed instructional materials and led training programs, optimizing learning methodologies through assessments, feedback, and strategic enhancements.

Senior Content Developer, NIIT Technologies Ltd., New Delhi Sep 2017 – Sep 2018

● Created and managed instructional materials, e-learning modules, and blended learning programs for

diverse learners.

● Conducted needs assessments, research, and curriculum development to drive effective learning

experiences.

● Collaborated with subject matter experts and conducted research to develop rich and accurate

instructional content.

● Delivered presentations and recommendations on course design, instructional technologies, and

delivery methods, driving improvements in learning effectiveness

Education

Bachelors English Literature, March 2017

Ramjas College, Delhi University

Certifications

Google Digital Marketing & e-Commerce, (Google Certified) | PG Certification in HR Management & Analytics | Workday HCM & Practical