Shannon McCrocklin

Multi-channel marketer with 7+ years of experience in demand generation, growth marketing, and account based marketing (ABM). I specialize in building high-impact campaigns that increase qualified leads, nurture prospects, accelerate pipeline growth, and boost revenue.

• Generated $84,000+ in ad-driven sales within the first 7 months of a Google Search advertising program that I owned end-to-end
• Drove a 400% increase in leads for a B2B SaaS company in just 6 months by executing a targeted Google Ads strategy and launching a high-converting micro-site
• Achieved 5 years' worth of projected revenue in a single year by securing a high-value client whose business was attributed to a tailored ABM strategy that I owned

I’m passionate about opportunities where I can contribute to scalable growth, strategic marketing initiatives, and team collaboration to achieve outstanding results.

Digital Advertising Specialist

AlphaGraphics and PostNet Headquarters • Lakewood, CO

April 2025 to February 2026

• Generated $84,000+ in ad-driven sales within the first 7 months of a Google Search advertising program that I owned end-to-end
• Founded and scaled an in-house digital marketing agency for AlphaGraphics franchisees, growing the portfolio to 17 active clients and securing $46,300 in management fees
• Pioneered marketing performance and analysis project and built the company’s first marketing attribution process
• Transitioned AlphaGraphics's National Ads account to a funnel-based, demand generation strategy that increased demand captured locally
• Reported on ROI gained from ad campaigns in meetings with franchisees and senior leadership
• Optimized for lead-to-opportunity conversion
• Hosted presentations and webinars that educate franchise owners on a variety of topics related to local advertising
• Led all digital advertising for two nationwide franchise brands and the local paid media for 90+ franchise locations.

Digital Marketing Manager—Demand Generation

emnify • Denver, CO

July 2022 to January 2024

• Owned a multi-channel demand generation program and was evaluated upon the resulting qualified leads, pipeline, length of resulting sales cycle, and re-engagement of stale leads
• Architected messaging frameworks that played on target customer's pain points, explained product's value proposition, and built trust
• Partnered with VP of Sales to understand quality and sales readiness of leads from different audiences, then continually focused campaign audiences to the highest performing segments
• Leveraged an ABM intent platform (Rollworks) to build audience segments and prioritize accounts
• Wrote and refined conversion optimized copy for advertisements and campaign landing pages
• Streamlined strategy to improve cost efficiency and increase ROI by A/B testing across channels and ad types
• Managed agency partners and directed their creative content development projects
• Developed dashboards for performance measurement and reported on key performance indicators for VP and C-level leadership

Marketing Specialist

Engineered Data Products Holdings • Broomfield, CO

May 2021 to March 2022

• Increased leads generated by 400% for the B2B SaaS company in less than six months via Google Search and a conversion-optimized microsite
• Developed automated marketing structures from the ground-up
• Worked directly with CEOs and other executives to fulfill marketing needs and problem solve
• Completely overhauled brand identities by redesigning websites, advertisements, marketing materials, sales decks, and more

Content Marketing Specialist

GeoPoll • Denver, CO

January 2020 to October 2020

• Achieved 5 years' worth of projected revenue in a single year by securing a high-value client whose business was attributed to a tailored ABM strategy that I owned
• Increased email open rate for the monthly newsletter from an average of 13% in 2019 to an average of 31% in 2020
• Doubled page views and decreased bounce rate by half on the company blog that I managed
• Conducted formal market research studies in African markets and wrote widely-read reports based on findings
• In-house design expert for anything from infographics to videos

Marketing Specialist

GeoPoll • Denver, CO

August 2018 to December 2019

• Wrote the highest performing blog post in company history that currently has 128K page views or 16% of the overall blog traffic
• Recruited mobile application users living in sub-Saharan Africa through paid advertising channels
• Designed, ordered, and implemented conference booth set-ups

Marketing Intern

GeoPoll • Denver, CO

June 2018 to August 2018

• Developed key brand messaging for a Saas start-up
• Wrote short-form and long-form content for the blog
• Developed a creative solution to a unique advertising problem the company was facing and created multiple processes for managing advertising of the same nature long-term

Bachelor of the Arts in Strategic Communications

Elon University • Elon, NC

August 2012 to May 2016