Sara McGhee

As a people-focused strategist, I specialize in creating impactful health content and products that resonate with diverse audiences. I excel at transforming visionary concepts into reality, delivering solutions that empower communities. I align teams cross-functionally to build scalable resources and experiences that foster trust, engagement, and meaningful connections.

Areas of Expertise 

Content and Curriculum Development |  Program Strategy | OKR Management | SOP Fabrication | Public Speaking | Data Analytics | Talent Development | Project Management 

With over a decade of experience in health and wellness program development, team leadership, and strategic growth, all stemming from my own health journey,  I am mission-driven to support people in creating behavior change that works for them. I am always learning, iterating, and growing, and work to foster and support the same in those I work with; colleagues, employees, and coachees.

In my recent role as Director of Behavior Change Operations at Fresh Tri, I led the development of behavior change initiatives that integrated mindset coaching and user engagement features into the Fresh Tri app. To scale the reach coaching had on the user population, I led the development, production, and launch of over 150 expert-led educational videos that drove an increase in Fresh Tri’s content library by over 100% in the first month. 

During my tenure at Kaia Health Software, I had the privilege of leading a national team of health coaches. Through streamlining processes and implementing proactive engagement strategies, I increased user engagement by 40% while maintaining a 99% customer satisfaction rating. 

I thrive when I’m  developing people and systems that harmonize to deliver positive user outcomes and sustainable growth. As Biometric Content Lead at Aduro, I created impactful coaching programs on topics such as prenatal and postpartum nutrition, coping with loss, and a CDC-compliant DPP program. Seeing these programs transform lives has been one of the most rewarding aspects of my career.

Thank you for considering my application. I look forward to the possibility of joining your team and working together to create lasting impact.

I have a robust education that started with a BA in Business Management, then expanded into the world of food and wellness. I have a degree in Culinary Arts as well as a Masters of Science in Nutrition and Dietetics from a natural sciences school in Seattle, Washington. I am a Nationally Board Certified Health and Wellness Coach, and have gained several additional certifications across my career, including: Post Natal Doula, Lactation Counseling Educator, ServSafe, HIPAA, Lifestyle Medicine as Food, and more.