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Sandra  Crawford

Sandra Crawford

Operations Manager
Radford, Radford


About Sandra Crawford:

My strength as a hospitality professional is my ability to identify and prevent problems before they occur as well as correcting issues to the guest’s satisfaction. I am a detail-oriented, goal focused leader who is always happy to go above and beyond what is expected, and it inspires the rest of my team to do the same!




Black Dahlia Boutiques - USA November 1998 to Present

  • Managed the sale of high-end home décor, bath and beauty, and specialty kitchen items with a gothic romanticism motif.
  • Maximized profitability, ordering, inventory management, coordinating with vendors, ensuring all permits, licenses, etc. are up to date.
  • Prepared weekly, monthly, and quarterly reports.
  • Directly supervised a staff of up 12 full and 4 part-time associates, with responsibility for hiring, training, coaching, and if necessary, terminations.
  • Guiding staff to attainment of goals through immediate and weekly coaching. Managed all scheduling, payroll and banking routines.
  • Hosted events both local and online for the purpose of networking and introducing Black Dahlia Boutique products to a broad audience.
  • Developed strong relationships with vendors to ensure timely shipments and best deals available on supplies as well as attended several trade shows in order to suggest and create new product.

Breakfast Attendant/Manager

TOWNPLACE SUITES & Home2 - Sacramento, CA July 2019 to July 2020

  • Prepared, served and maintained food on breakfast buffet. Wiped down all dining room surfaces as needed and refilled food to maintain minimum temps.
  • Help guests as needed including delivering food to rooms when requested.
  • Tracked and ordered inventory as well as created the inventory system they still use at 4 hotels in the city.
  • Cross trained on Fosse to help out front desk as needed. I also stayed and helped housekeeping as needed.
  • Organized and managed schedules for kitchen staff and some front desk

Executive Housekeeper +

Homewood Suites by Hilton - Christiansburg, VA March 2018 to June 2019

  • Developed SOPs, training and incentive programs for Housekeeping and assisted Front Office, Engineering, and Food & Beverage teams to implement the same type of system which helped cut employee turnover and raise employee confidence and therefore productivity.
  • Provided training to Department Managers in maintaining employee morale and productivity while anticipating staff & guest needs. Implemented daily stand ups with staff and weekly meetings with Department Heads.
  • Focused on problem prevention to address potential guest issues before they happen and trained staff in proper problem resolution as well bringing the Intent to Recommend score up from 45.6 to 73.9 in the first month and left the position with a score of 96.4.
  • Streamlined the ordering process, and cut loss in the suite shop, cross training all line level employees, changing the schedule to an occupancy based system with more efficiency, and reformulating MPR based on room type rather than one-for-all system already in place.
  • Manager of the Quarter for all 4 quarters I was employed as a manager at this property.
  • Owners often asked why the hotel ran better with no GM due to not taking into account I was doing the job in their absence.


I earned a Bachelor's degree in Business Management

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