Samantha Callender

Passionate, driven, and results-oriented, I bring over a decade of hands-on experience across dynamic industries where adaptability, leadership, and innovation are key. I thrive in fast-paced environments and love collaborating with diverse teams to create efficient systems, memorable customer experiences, and lasting impact.

My background includes leadership roles where I’ve overseen operations, inventory management, team development, and event coordination. I’m known for my ability to wear multiple hats, solve problems creatively, and bring a positive, motivated energy to every project I take on.

I’m always looking to grow, connect with like-minded professionals, and take on new challenges that push me forward.

With over 13 years of experience in the cannabis industry, I’ve grown from a dedicated dispensary associate to leading operations as a General Manager at Trulieve. My journey has equipped me with deep knowledge of inventory management, compliance, customer service, and team leadership in a fast-paced, regulated environment.

In addition to my cannabis career, I’m also an entrepreneur, owning and operating a seasonal food truck that focuses on locally sourced ingredients and community-centered meals. I also run a hemp-focused business that hosts interactive events and promotes sustainable hemp education.

I bring a unique mix of operational excellence, creative marketing, and a people-first leadership style to everything I do.

My education has focused on practical, hands-on learning aligned with compliance, operations, and leadership in regulated industries. I’ve completed industry-specific training in cannabis compliance, inventory management, and retail operations, along with ongoing professional development in business management, marketing, and entrepreneurship. This foundation supports my ability to lead teams, manage complex systems, and adapt to evolving industry standards.