Salvatore Caruso

I’m a trilingual Digital Engagement and CRM Specialist with over 6 years of experience designing and leading data-driven marketing automation programs across Europe and the U.S. With 9 Salesforce certifications—including Pardot, Sales Cloud, and AI Associate—I specialize in customer lifecycle engagement, retention strategy, and CRM optimization. I’ve led cross-functional teams, rolled out marketing automation platforms across multiple regions, and aligned digital campaigns with business goals to drive growth and adoption. Currently pursuing a degree in Computer Science, I bring both practical expertise and a strong foundation in continuous learning. I thrive in fast-paced, international environments where efficiency, personalization, and customer impact are key.

Over 7 years of experience leading Salesforce and Pardot implementations across Europe and the U.S., with a focus on CRM optimization, marketing automation, and customer lifecycle strategy. Proven ability to manage cross-functional teams, drive platform adoption, and deliver B2B retention and engagement programs at scale. 9x Salesforce certified and trilingual, with hands-on expertise in aligning digital systems with business outcomes.

Education

Computer Science Degree (In Progress) – Università del Piemonte Orientale

Business Management & Customer Service – Skills Training Ltd., UK

IELTS – Westminster Business School

Microsoft Excel 2010 Expert – Microsoft IT Academy

Certifications

Salesforce Certified Administrator

Salesforce Certified Advanced Administrator

Salesforce Certified Sales Cloud Consultant

Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)

Salesforce Certified Marketing Cloud Account Engagement Consultant

Salesforce Certified Marketing Cloud Email Specialist

Salesforce Certified Slack Administrator

Salesforce Certified Associate

Salesforce Certified AI Associate

PS Professional Catalyst Foundation – APMG International