All Marketers Must Be Strategy Focused

Strategy is inherently linked to marketing. It’s impossible to generate good marketing that actually gets you the return you want without a solid strategy. You may not have always focused on your strategy, but it’s never too late to start. Without strategy, you’re much less likel ...

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Advice to Millennials Working with Advertisers

My previous post spoke to advertisers who are looking to work with millennials, here is a companion piece with some tips to help the younger generation succeed in advertising: · Be Patient · A clever insight doesn’t make an entire campaign, it needs depth and planning. Advertisin ...

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10 Innovative Ways Brands are using Live Video to Drive Engagement

Companies that embrace new and innovative ways to promote themselves succeed and thrive. In a world where live updates through social media platforms are the most popular methods for news, it’s essential to create an effective strategy. More specifically, live video can help comp ...

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VR Opens Up the World for Brand Storytellers

Virtual reality based on 360-degree video has gone beyond entertainment to become a format for immersive information, and inevitably, business marketing. It’s growing as an advertising medium in part because of sales, now augmented by devices like Google Cardboard. These viewers ...

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My 5 Rules for Startup Interactions with Customers & Leads

As startups grow, so do the numbers of customers, and the number of team members having interactions between employees and the public. This is fantastic! It is no longer just your business development person on the front lines, you now have many sets of ears available to listen t ...

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Formula 1’s Next Step: a Brand to Capture Americans

Formula 1 racing is many things to many people. It is at once the most international, technologically advanced and glamorous sport in the world. For years, there has been a push to bring the sport of Formula One to the U.S in a major way. Now, this may finally come to pass. The E ...

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Building Your Brand: Why Stories Are Better Than Facts

During my startup days I have personally been in situations where I have lost deals ONLY because I was unable to create the right value proposition for the audience. And I have met many startups who suck at storytelling. They might have a compelling product/ service, but haven’t ...

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Starting Your Career in Advertising in the Age of Creative Consultancies? Advice for Wannabe Strategist & Account Planners

Recruiting new strategic minds to advertising has been on my mind this month. Our world is more complicated and multifaceted than ever before, likewise our advertising industry. What was once one of the most fulfilling and glamorous of career paths has become a fragile environmen ...

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Brands Need to Avoid the Boring Life

Branding has become vital if you want to achieve success with your company or just for · yourself. Branding is the most powerful tool to show people want is possible. Creating an eye-catching brand helps you stand out from your competition and succeed within your industry. · Whil ...

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Sports Marketing and Fans

As a passionate sports fan and marketer, it makes sense to me that the two would go together. In my previous blog, I discussed how marketers are using the Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans. Sports mark ...

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The Importance of a Brand Story in Business

People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel and remember ...

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Your First Startup Growth Hack? Focus on Building a Valuable Brand

I’ve previously written about the importance of crafting a quality brand story for your business. If you want to see true success in your company, you need to grab the attention of consumers and help them invest in your brand’s story. It’s time to focus on the long-game and futur ...

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4 Interactive Marketing Ideas We Can Learn From

Original Article · What a difference a year makes. As we look back on marketing campaigns over the past year, there has been a huge rise of more instances of interactive marketing as brands look beyond audience reach to bring higher engagement into their campaigns. · There is a g ...

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Identifying Your Best Customer: Seek Out People Who Love What You Do

As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: · Search for real audience insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera.Understand what makes this ...

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Brands and Chatbots, the Time is Now

Chat is the future: Generation Y is the first generation to prefer chatting over the web or social media to talk, rather than over the phone. Six of the top ten most used apps globally are messaging apps. And it’s not just how they prefer to talk to each other, it’s also quickly ...

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