Randy Keho

Just like business has become more challenging, designing and building signs has become more demanding. That means you'll need to find the perfect partner to assist you in determining the right design, material, and method of fitting your project into your space. 

The sign business has evolved immensely. It's not the same as it was yesterday. It won't be the same as it is today. And, it certainly won't be the same tomorrow. As a result, you'll need to stay abreast of what's available to not only keep your name visible in the marketplace, but to grow your brand as well.

Thanks to technology, that little shop down the street now has the ability to not only put your name in lights, but to allow you to highlight daily, weekly, and monthly specials, welcome guests, and promote community events – simultaneously. Your sign will be effective 24/7/365. And, if that's not quite enough, you can have your company vehicles transformed into rolling billboards. Expertly designed, high-quality wraps and decals can expand your reach and, I assure you, potential customers will take notice.

The latest and most exciting feature involves quick response codes, better know as QR codes. They're those matrix barcodes you're beginning to see more and more often. You scan it with your cellphone to reveal any number of things, such as restaurant menus. Well, those may be applied to wall signs, banners, and the business cards you've been using for years. It can be linked to your website or Facebook page, immediately directing your customers to a myriad of information. And, it remains a permanent link. Your customers can quickly access the information at their convenience – anywhere at anytime.

So, take a moment and conduct an online search to locate your local sign shops and check them out to see what's new. You may be amazed. 

The sign of the times is forever changing. It may be time to update yours.