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Rajesh Nerlikar

Rajesh Nerlikar

B2B2C Product Executive

Marketing / Advertising / Public Relations

Austin, Travis

Social

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Services offered

Fractional VP of Product to startups and scaleups. Specialize in B2B2C products - changing consumer behavior at a scale that a customer is willing to pay for.

Product executive
Consumer behavior change
Approximate rate: USD$ 300 per hour

Experience

B2B2C product executive with 20 years of experience scaling products & teams

  • Product Leadership: Experienced at setting a multi-year product vision and strategy to realize it, based on customer / market trends and competition
  • Breadth of Experience: Worked at 4 Series A-C startups and 1 public company and served as a product advisor / coach to 35 clients (mostly startups) across several industries - climate tech, fintech, digital health, and e-commerce
  • Consumer Behavior Change: Used behavioral science to encourage consumers to take actions that benefit them and B2B customers 
  • Management / Mentorship: Energized by seeing people grow; spent 6 years as a team lead and 5 years as a product coach to 100 product execs / managers
  • Thought Leadership: Co-wrote a best-selling book, Build What Matters, explaining how to implement the Vision-Led PM framework to drive value

Education

MBA from University of Michigan - Ross School of Business

BS Electrical Engineering from University of Texas at Austin

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