Rachel Panasyuk

Creative Director and brand strategist with a passion for developing authentic artist stories through visual storytelling. Specializing in comprehensive artist development and sustainable brand strategies in the entertainment industry. 

I combine creative excellence with strategic thinking to help artists build lasting, meaningful connections with their audiences. With experience leading creative teams at record labels and managing large-scale productions, I bring both technical expertise and vision to every project. My approach focuses on creating authentic visual narratives while building sustainable, protected brand identities that resonate with today's audience. 

Based in Atlanta, I'm dedicated to empowering artists to share their stories authentically while building brands that make a positive impact on the next generation.

- Record Label Leadership: Directed creative strategy and artist development at Pure Mosaic Records and GateCity Music, overseeing brand consistency and content creation across platforms.

- Production Expertise: Led large-scale video and photo productions, managing teams of up to 47 creatives while maintaining budget efficiency.

- Content Development: Created comprehensive content strategies spanning music videos, social media, and brand assets, ensuring consistent storytelling across platforms.

- Team Management: Built and directed creative departments, coordinating photographers, videographers, and designers while maintaining high production standards.

University of Georgia, Terry College of Business, BBA, Music Business Certificate