Rachel Lambert

I am an accomplished Creative Leader with a proven track record in leadership of both people and brands.

I posses a deep understanding of the creative process and eye for design, combined with exceptional management and strategic skills. I have a strong ability to inspire and motivate teams to achieve their full potential. I love extra hot coffee, anything jalapeño flavored and moving brands forward with memorable and efficient creative solutions. 

Creative Director Home Instead / Honor I 2019 - June 2023
Led in-house creative design and production teams. Collaborated with internal clients and vendors to discover, concept, produce and deliver branded creative to meet organizational goals while maintaining brand consistency with all stakeholders.

• Successfully led an international re-branding initiative across 1200 unit franchise network, delivering cohesive brand messaging and visual identity.
• Collaborated with brand agency to concept and launch international advertising campaigns to drive brand awareness and lead generation.

Creative Manager Home Instead I 2014 - 2019
Led design team to increase brand consistency. Built creative brief process and implemented project management solution to increase productivity and collaboration.

• Led brand development of direct ship-to-home pharmacy.
• Led award winning public relations program’s identity and storytelling.

Creative Engineer  Home Instead I 2010 - 2014
Developed and delivered strategic design solutions. Provided scalable resources to ensure brand consistency across international franchise operations.

Marketing and Design Manager Lauritzen Gardens I 2008-2010
Led visual branding across all communication channels. Managed event creative from ideation, promotion, execution and performance review to drive annual visitor count.

Bachelor of Arts Hastings College

MAJOR Media Production

EMPHASIS Advertising & Public Relations

MINOR Graphic Design