Orwa Makhoul

I’m a results-driven business development, sales, and operations leader with over 15 years of experience driving multi-million-dollar revenue growth and building scalable, high-performing teams. I specialize in consultative selling, strategic partnerships, and operational optimization, with a proven ability to turn complex business challenges into measurable results. As a founder and multi-unit leader, I’ve generated over $5M in revenue, negotiated high-value contracts, and led organizations through sustained growth. Bilingual in English and Arabic, I’m open to relocation and travel nationwide.

PROFESSIONAL EXPERIENCE

Founder & General Manager – Alibi Bar and Lounge (Bethlehem, PA)
Feb 2023 – July 2025
• Founded and scaled a high-volume business driving consistent revenue growth.
• Increased monthly revenue by 15% through targeted promotions.
• Negotiated vendor contracts and partnerships to improve margins.
• Led and trained a team of 25+ employees.
• Ensured regulatory compliance and operational efficiency.

Founder, Co-Owner & Sales/Marketing Manager – Essence Hookah Lounge (Bethlehem, PA)
Aug 2009 – Feb 2023
• Increased repeat business by 30% through loyalty programs.
• Managed budgets, vendor relations, and operations.
• Led and trained 17+ employees.

Real Estate Agent – Berkshire Hathaway HomeServices (Bethlehem, PA)
Aug 2013 – Oct 2014
• Closed residential transactions using consultative sales techniques.
• Negotiated contracts and maintained client relationships.

Co-Owner & Operations Manager – Phoenicia Fine Mediterranean Cuisine (Easton, PA)
Oct 2011 – Mar 2012
• Managed daily operations and promotional strategies.

EDUCATION

Bachelor of Science in Psychology, Minor in Biology
Kutztown University of Pennsylvania

Lehigh Valley Real Estate Academy – Licensed Real Estate Agent