Omar Lodhi

As a data-driven Digital Marketing Specialist and entrepreneur, I bring a unique blend of technical expertise, sales acumen, and creative strategy to help brands grow and scale. With over 5 years of experience across data analytics, e-commerce, and digital marketing, I’ve consistently delivered measurable results. From building SwishGrid into a profitable sports training brand from scratch—securing high-profile partnerships and leading all aspects of sales and growth—to driving AI-powered marketing strategies at DYODE, I’ve learned how to turn insights into execution that drives real ROI.

My core strengths include SEO, PPC, CRO, and multi-channel campaign strategies that improve customer engagement and brand visibility. I thrive in fast-paced, collaborative environments, whether I’m optimizing funnel performance, closing a high-ticket deal, or scaling a new product. Passionate about innovation, I enjoy solving tough problems, building systems that scale, and helping organizations unlock growth through smart, data-backed decisions. Let’s connect to explore how I can help your team succeed.

I'm a data-driven entrepreneur and growth strategist with a dual degree in Economics and Applied Statistics from UC Davis. I specialize in building and scaling revenue-focused businesses by combining deep technical analysis with hands-on execution in sales, marketing, and operations.

I founded SwishGrid, a direct-to-consumer basketball training brand, and scaled it to six figures in revenue within months. I led every aspect of the business—from product development and supply chain planning to full-funnel performance marketing and sales strategy. Using paid media, influencer partnerships, and lifecycle marketing, I was able to drive high-volume conversions and secure a nationally recognized partnership with NBA player Duncan Robinson.

I’ve also worked at firms like DYODE, Forethought, Sentieo, and McDonald’s, where I applied tools like SQL, Python, R, Stata, and Excel to deliver insights across marketing attribution, sales pipeline performance, and campaign ROI. At DYODE, I consulted e-commerce brands on how to integrate platforms like Northbeam, Triple Whale, and Databox, building custom dashboards and analytics frameworks that enabled data-backed decision-making and increased ROAS.

Across my experience, I’ve managed lead generation initiatives, optimized outbound sales sequences, segmented audiences based on behavioral and firmographic data, and refined messaging based on performance metrics. I thrive at the intersection of numbers and narrative—taking raw data, uncovering insights, and turning them into executable growth strategies.

My strength lies in making systems more efficient, marketing more precise, and sales more predictable—always with an eye on measurable business impact.

Education
University of California, Davis
Bachelor of Arts in Economics
Bachelor of Arts in Applied Statistics

At UC Davis, I pursued a dual degree in Economics and Applied Statistics to build a strong foundation in both theoretical frameworks and practical data analysis. My Economics studies focused on microeconomics, macroeconomics, game theory, behavioral economics, and market dynamics—giving me a deep understanding of how incentives, pricing, and competition drive decision-making across industries.

Through my Applied Statistics degree, I gained hands-on experience in statistical modeling, hypothesis testing, regression analysis, and forecasting. I developed technical skills using R, Python, SQL, Excel, and Stata, which I applied in various data-driven research projects and real-world simulations. This program emphasized using data to generate actionable insights and solve complex business problems.

Together, these degrees have equipped me with a rare blend of economic intuition and analytical precision—enabling me to approach problems with both strategic thinking and quantitative rigor.