Olivia Samson

With a background in digital product development, market research, and audience profiling, I specialize in turning data insights into actionable strategies that elevate digital experiences. I collaborate with cross-functional teams across marketing, sales, and product to deliver solutions that enhance engagement and drive measurable business growth.

I bring a background in audience insights, research strategy, and cross-functional collaboration from roles at Condé Nast and Abercrombie & Fitch. My work has focused on leveraging qualitative and quantitative data to uncover user behavior, inform product and marketing decisions, and drive measurable business impact. I’ve partnered closely with product, sales, and creative teams to map customer journeys, develop research-backed strategies, and optimize experiences across digital and in-store channels. I'm especially experienced in tools like Google Studio Dashboards, MRI Simmons, and survey platforms, with a strong track record of translating insights into actionable growth strategies.

I have a B.A in Economics from Case Western Reserve University.