Nikolai Protasenya

Digital Marketing Specialist with over 5 years of experience driving growth and revenue for B2B and B2C companies across diverse industries, including retail, technology, and digital services. Key expertise includes cross-channel campaign optimization, advanced digital marketing strategies, and data-driven performance analysis. Expertise in Google Ads, advanced analytics tools, ROI optimization, and marketing budget management exceeding $1M annually. 
Authorized to work for any U.S employer without visa sponsorship.

• Drove 70% revenue growth in Lumber division through optimization of Performance Max campaigns and strategic keyword targeting at Home Depot, managing a 200K budget.
• Launched tailored email marketing campaigns resulting in a 30% increase in engagement at Home Depot.
• Cut cost per acquisition by $25 across 30+ product categories while maintaining 400% ROAS at Home Depot.
• Reduced CPA by $1.68 within 6 months for headphones category by set up and Google Ads Search Optimization with $5k budget at 5th Element.
• Achieved 250% ROI growth for categories like TVs, washing machines, laptops, generating $18M+ in revenue.
• Launched targeted advertising campaigns resulting in 4-5x increase in orders while significantly reducing customer acquisition costs at Artox Media Digital Group

Master’s Degree in Marketing, Belarusian State Economic University

Bachelor’s Degree in Marketing, Belarusian State Economic University