Aisha Effendi

I'm a growth-focused marketing leader with a deep passion for human development, innovation, and meaningful storytelling. With a background spanning health and wellness, renewable energy, tech, and mission-driven industries, I specialize in building brand equity, streamlining marketing operations, and leading teams toward bold business outcomes.

My career is rooted in the belief that the right message, delivered with clarity and purpose, can spark transformation not just in business, but in people. I've scaled high-impact campaigns, forged valuable partnerships, and implemented systems that turn chaos into traction. I thrive in environments where vision meets execution, and where creativity is backed by data.

Whether I'm designing a referral program that doubles leads or mentoring a team through a rebrand, I bring strategy, empathy, and unwavering commitment to excellence. I'm currently exploring new roles and collaborations where I can help visionary companies grow with intention and scale with heart.

Let’s connect if you’re driven by impact and believe in building what matters.

About Me

I'm a Senior Marketing Executive with over 8 years of experience building high-impact growth engines across B2C and B2B industries. My expertise spans brand positioning, demand generation, and AI-driven customer acquisition—with a recent focus on sustainability and purpose-driven innovation.

At Soleeva Energy, I scaled revenue from $1M to $8.7M by leading digital transformation initiatives that included:

• Cutting acquisition costs by 79% through a scalable referral program and automation,
• Driving a 60% surge in engagement through community-led storytelling,
• Increasing appointment rates and conversion by 38% and 50% respectively, by enhancing lead quality and buyer journey touchpoints.

I bring deep knowledge of marketing automation (Salesforce, HubSpot), performance analytics, and cross-functional leadership. But beyond numbers, what fuels my work is impact—I'm passionate about transforming how people engage with brands that improve lives.

Now, I’m channeling my experience toward the productivity, health, and wellness industry where storytelling, trust, and transformation are everything. I'm looking to join mission-driven companies that want to scale authentically, build strong brand ecosystems, and leave people better than they found them.

Let’s connect if you're building something with heart and want your marketing to match it in depth and power. I enjoy guiding, and would love to build a strategy that will 

I hold an MBA from the University of the People, Pasadena with a focus on strategic leadership, marketing, and operations. My academic foundation also includes a Bachelor of Science from UC Davis, where I studied Human Development alongside Neurology, Psychology, and Behavior, giving me a unique understanding of human motivation, behavioral psychology, and wellness, which I integrate into my marketing approach.