Alyza Ramirez

Hi! I’m Alyza Ramirez, a Digital Marketing Analytics Master's student at Montclair State University, poised to graduate in May 2025. Experienced in digital campaign management and content optimization, I've successfully enhanced engagement and efficiency across multiple platforms, boosting key metrics significantly. I thrive on utilizing data to refine marketing strategies and am actively seeking opportunities to apply my skills and bilingual capabilities (Spanish) in new and challenging environments.

Let's connect to discuss how I can bring value to your team!

As a Digital Marketing Specialist at Patonky Installations since January 2024, I have led the development and execution of digital marketing campaigns across various platforms including Google Ads, Facebook, and Instagram. My strategies have successfully increased email marketing open rates by 20% and click-through rates by 15%. I've also implemented advanced SEO practices that boosted our website traffic by 30%. Leveraging data analytics, I continually refine our marketing strategies to enhance campaign performance.

Before joining Patonky Installations, I worked as a Marketing and PR Associate at Magic Sleek from September 2023 to January 2024. In that role, I focused on researching industry trends and crafting comprehensive marketing campaigns for product launches and educational initiatives. My efforts included optimizing our social media outreach and developing strategies that significantly increased brand awareness and customer engagement.

I am currently pursuing a Master of Digital Marketing Analytics at Montclair State University, with an expected graduation date of May 2025. Previously, I completed my Bachelor of Business Administration with a concentration in Marketing at the same institution, where I made the Dean's List multiple times. My education has equipped me with a deep understanding of marketing principles, enhanced by a strong focus on data analytics to drive business decisions.