Nate Darling

Served in marketing director positions in both unregulated and regulated industries with a speciality in multimedia.

Marketing Director

Firelands Scientific

SEPTEMBER 2023 - DECEMBER 2024

2300 University Drive East
Huron, OH 44839

Lead marketing initiatives for Firelands Scientific wholesale and retail marketing for The Landing Dispensary’s 10 retail locations across Ohio and West Virginia

Lead development of two brand refreshes and one new in-house brand in a new Ohio recreational cannabis market

Delivered practical analytics through KPI tracking on ongoing and new digital and traditional marketing campaigns

Crafted media-friendly press releases that fueled corporate earned media strategies with proven track record of success

Managed third party marketing vendors

Marketing Director

Redemption Cannabis

NOVEMBER 2021 - SEPTEMBER 2023

920 N Washington Ave 
Lansing, MI 48906

Created and managed in-house marketing department with professional grade photography, videography, graphic design, podcast, 3D and live streaming capabilities

Managed company website, social media platforms and product design in extremely restricted advertising environment

Full brand management for Redemption Cannabis, Turn N’ Burn, Commissary Cured Resin, The Redemption Foundation and additional non-profits

Managed three podcasts with one airing over 150 episodes

Started the Michigan Veteran K9 Coalition and supported Coalition with marketing and fundraising

Managed PR initiatives and regularly created media-friendly stories

Managed and professionally livestreamed annual charity fundraising drives

Account Executive

Martin Waymire PR Agency

MAY 2020 - NOVEMBER 2021

600 W St Joseph St #100, 
Lansing, MI 48933

Regularly worked on 5-6 clients at once and supported them with consistent social content, ad buys, graphic design, videography and podcast production

Managed nearly $200k/yr. client ad budget and delivered regular data reports with measurable results

Helped with brand launches for Redemption Cannabis, Franklin Fields, The Botanical Co. and Real Leaf Solutions

Worked on client press releases and other media pieces

Supported clients with in-house photography and video needs

Digital Marketing Technologist

Foster Swift

APRIL 2019 - MARCH 2020

313 South Washington Square
Lansing, MI 48933

Maintained all digital communications coordinator responsibilities

Successfully brought all photography, videography and graphic design services in-house through developing personal design skill sets resulting in extreme cost savings for law firm

Managed two marketing interns

Started elder law practice podcast

Personally professionally shot all new attorney headshots and filmed law firm educational attorney videos

Regularly designed law firm print ads

Digital Communications Coordinator

Foster Swift

JULY 2017 - APRIL 2019

313 South Washington Square
Lansing, MI 48933

Managed and grew law firm social media accounts consistently

Crafted social copy, ad buys, content schedules and designed engaging graphics and marketing collateral

Executed regular web updates

Delivered regular analytic and data reports to law firm marketing director

Captured photography for law firm event and strategic non-profit sponsorships

Michigan State University, Bachelor's in advertising with minor in public relations