Mike Florek
About Mike Florek:
An experienced EVP with extensive experience driving P&L performance for businesses ranging from $40 million to $200 million in annual sales. Global board and COO experience leading planning, strategy, operations, ROI improvement, FP&A, scenario analysis, joint ventures, business development, data, and expense control. As an innovative thinker with strong digital media, e-commerce, advertising sales, subscription marketing, and trade publication industry acumen, guiding global and cross-functional teams through challenging, agile transformations is my strength.
Experience
- 25+ years leading finance, operations, strategy and business development at Scientific American, Nature, McGraw Hill, and Reader’s Digest.
- Recruited, trained, evaluated, and developed a global top-performing team of 150.
- Delivered sustainable revenue growth through diversified channels and customer sources – subscriptions/advertising/custom publishing/affiliates/joint ventures/partnerships/licensing/international partners.
- Experience leading complex system/platform implementations supporting both commercial and editorial functions.
- Senior board member serving entities in the US, France, Italy, and Japan.
- Consistent and deep engagement with critical operational teams, including human resources, legal, IT and compliance.
- Grew website traffic 75%+ from 2015 to 2022 to 15M monthly unique visitors.
- Managed $70M P&L, accounting, treasury, cash management, print production, forecasting, records, and nine staff.
- Grew margins from 5% to 20% by divesting unprofitable legacy businesses, developing new institutional offerings, and building circulation source profit model.
- Passion for the promotion and education of science and innovation for the general public.
Education
BA, Economics - minors in Finance and Literature
Fully self-funded degree, COO/Chief Business Officer for not-for-profit publishing company (full time)
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