Michelle Wiltz

Hello, my name is Michelle Wiltz and I am happy to share that I have a degree in Business Administration from UTSA with a minor in Marketing. I have an interest in account management, sales, and data/sales analysis. My experience has taken me from business development roles into sales and account management. I have a dedication in growing sales and strong commitment to facilitating outstanding results.

As a candidate, here is what I can immediately bring to the table:

I was a business development/ sales representative with the IGT (Texas Lottery) for over 13 years. During my time I was able to increase sales in my territory by 6% by signing on new retailers, encouraging store promotions, and I provided software training along with following best practices that the company instilled to their sales representatives. Research development in our territory was important in order to gain interest in the lottery for liquor stores and specialty shops.

I am currently pursuing a certificate in Data Science with The University of Texas at San Antonio (School of Data Science). I am also interested in an entry level position with Business Analysis or Data Analysis. I hope to hear from any company that can give me the opportunity to learn new skills and grow with in order to have a positive societal and economic impact.

BRAND AMBASSADOR- TALENT TREE & HIGH PROFILE (Part-time)

San Antonio, TX | September 2024 – Present

• Promotes Spirit and Wine Companies products and services to increase brand awareness and sales
• Create content for social media platforms, including blogs, posts, and videos
• Attend trade fairs and store events and act as a brand ambassador to promote new and old products to a wide variety of consumers
• Provide direct feedback and consumer complaints to the distributor on how to improve products

SALES/ BUSINESS DEVELOPMENT REPRESENTATIVE- TEXAS LOTTERY

GTECH/IGT Corp (Texas Lottery), San Antonio, TX | May 2011 – Present

• Manages over 200 stores by resolving retailer requests/issues, maintaining retailer stock, and placing orders
• Applies sales strategies with assigned key accounts, reviewing business sales and marketing goals within my designated territory
• Acquire new/developing businesses and increases sales at existing lottery retailers (consistently achieves annual sales increase of 3-5%)
• Assists in special projects, promotions, and trade shows that occur in San Antonio and the surrounding districts 
• Motivates store-by-store retailers to participate in special promotions and push incentives to help increase sales
• Provides software training to new IGT team members and Corporate/Independent retailers

KEY ACCOUNT MANAGER                    

The News Group, San Antonio, TX | November 2009 – May 2011

• Overnight travel throughout Southern U.S. to various Wal-Mart, H-E-B, and additional retail stores for book and magazine sales
• Developed and managed customer relationships with H-E-B entertainment buyers
• Finalized merchandising surveys, communicated with store planning department regarding fixture orders and requirements
• Implemented sales to maintain book and magazine market share
• Traveled to various customer stores to grade product displays, prepare sales reports, and resolve customer issues
• Networked with store personnel pertaining to upcoming promotions, new products, and respond to special requests/orders

I have a degree at UTSA in Business Administration with a minor in Marketing.