Matthew Zelley

Hello, I’m Zelley.

Executive Creative Director. Strategic thinker. Team culture architect. Believer in the idea that creativity isn’t a talent — it’s human nature.

For over 20 years, I’ve led award-winning creative teams across top agencies and global brands, launching iconic campaigns and reinventing the way teams collaborate. I’ve built in-house studios from the ground up, overhauled agency ideation models, and helped legacy brands find new relevance in culture.

But what really drives me?

Building environments where creativity thrives. Where bold ideas can be born, shaped, challenged, and elevated — together.

Whether I’m mentoring junior creatives or leading a multi-disciplinary department, I bring a deep belief that great work doesn’t happen in isolation — it happens in communities where curiosity, empathy, and experimentation are celebrated.

Let’s build something great together.

Executive Creative Director
Weber Shandwick
February 2023 - January 2025

Creative Director
Big Spaceship (SPCSHP)
May 2021 - February 2023

Executive Creative Director(freelance)
Weber Shandwick
September 2020 - December 2020

Executive Creative Director
DP+ (Fusion92)
October 2018 - August 2020

Creative Director, Global
Commonwealth//McCann 
April 2016 - October 2018

Group Creative Director 
Campbell Ewald
January 2015 - April 2016

Creative Director
Campbell Ewald
July 2013 - January 2015

Creative Director
Organic
October 2011 - June 2013

Associate Creative Director
Campbell Ewald
August 2007 - October 2011

Sr. Art Director
Campbell Ewald
June 2006 - August 2007

Sr. Art Director
Daniel Brian & Associates
February 2005 - June 2006

Designer
T.S. Jenkins & Associates
January 2002 - February 2005

Bachelor of Fine Art
Saginaw Valley State University 

Graduated 2004