Marie Corkery

In addition to planning and designing user-centric digital content strategies and creating data-informed content, I have also:

• Grown sales and engagement: leveraged research, testing and analytics to recommend and inform content strategies, relevant to users’ needs, that meet and exceed business goals
• Maintained and enhanced digital and UX content: inventoried, audited and analyzed content to identify UX content debt, information gaps and research opportunities 
• Increased speed to market: leveraged existing content, often in other formats, to fit new needs 
• Built consensus: partnered with product owners across the organization to define goals and solutions 
• Collaborated with my teams: built productive and easy relationships with all my marketing, UX/UI design and development teams
• Championed meaningful UX content: created relevant and natural content that helps users feel informed and confident as they complete tasks
• Developed digital and UX content guidelines: collaborated with my content peers to create and maintain content style guidelines that align to brand standards, best practices and design systems
• Complied with process: ushered all deliverables through review and approval milestones with required stakeholders, including product, subject matter experts, legal and compliance teams

Energetic, resourceful and results-driven professional with fluency in digital marketing communications, UX strategy and digital sales expertise. Extensive experience managing teams and working with them to inspire trust, achieve aggressive business goals and build productive internal and external relationships. 

• Content innovator for all TD Bank digital platforms – public site and secure mobile and online banking 
• Marketing lead and content strategist for tdbank.com conversion to responsive standards – a multi-year, multi-million-dollar project involving internal, external and off-shore partners 
• Development and oversight of brand standards for digital marketing and interactive content 

· UX Design/IA · Digital Content Strategy · Results Driven Strategy · Responsive Design · Agile Delivery   · Design Research · Web Analytics · Client/Partner Management · Integrated Marketing    · SEO 

Currently: UX Content Designer & Strategist

Creating UX content for the customer account center to help customers manage IT assets

Initiative: Re-imagined Asset Hub

Originally the IT Asset center allowed users to view and manage basic details related to their hardware and software purchases. 

• Created all new content for MVP and future enhancements
• Collaborated with UX and UI designers, design researchers, and product team for a user-centric experience
• Planned and created an on-boarding tour

Results: Rebranded as the Asset Hub, users now have data and self-management tools to quickly replace aging hardware, avoid lapsing subscriptions, and repurchase trusted products.

PREVIOUS EXPERIENCE

Product Manager, Intranet

Digital Content Manager, Strategist and UX Content Writer

BA in History from the University of Southern Maine