Marcy Paniagua

I’ve been working in the marketing industry for about 7 years,
and over that time, I have gained a passion for creating social
media content, copywriting, and project management. In my free
time, I enjoy researching current trends and implementing new
and innovative ways to create a wide array of creative marketing
materials. I’m currently looking for new opportunities that will
allow me to expand my skills in any way I can!

Social Media Editor January 2024 - Present

The American Academy of Dramatic Arts | Los Angeles, California

●  Creates all social media video and graphic content for Instagram, TikTok, Facebook, and X to foster engagement across both Los

Angeles and New York campuses

●  Manages and organizes social media content calendar for Los Angeles and New York campuses

●  Crafts engaging and brand-consistent copy for Facebook, Instagram, X, and LinkedIn captions

●  Develops and implements AADA’s social media strategy by reviewing monthly analytics, competitors, and industry trends

●  Collects and solicits user-generated content from students and faculty and organizes it within the social media content calendar

Social Media Associate April 2022 - June 2023

Center Theatre Group | Los Angeles, California

●  Managed the social media content calendar for Center Theatre Group’s three theatres: Ahmanson Theatre, Mark Taper Forum,

and the Kirk Douglas Theatre

●  Responsible for content creation, copywriting, editing, and scheduling social media posts daily on Instagram, Facebook, X, and

TikTok through Sprout Social

●  Managed Center Theatre Group’s influencer cohort by curating influencer lists for each show, event planning for influencer

events, collecting and reposting influencer user-generated content

Social Media Coordinator October 2019 - March 2022

Torrid LLC. | City of Industry, California

●  Scheduled and published all branded and user-generated content daily to Instagram, Tik Tok and Facebook utilizing Sprout

Social and Curalate

●  Coordinated and executed the sweepstakes campaigns on Instagram (legal approval, social content, and prize fulfillment)

●  Engaged and monitored the Torrid community on all social media platforms by communicating with followers through

comments and direct messages

Brand Marketing Administrator

Torrid LLC. | City of Industry, California

●  Assisted in influencer outreach by planning, assembling, and distributing PR packages

●  Assisted with the marketing department’s administrative operations

Marketing Specialist

Associated Students Inc., California State University, Fullerton | Fullerton, California

October 2018 - October 2019

August 2017 - August 2018

●  Wrote and disseminated press releases and other promotional copy for on-campus events

●  Created social media content and scheduled posts on Buffer for more than a hundred events that occurred on and off campus

each year

●  Collaborated with the graphic design team to plan social media strategies, videos, and promotional items for major events

California State University, Fullerton

August 2018

Bachelor of Arts in Communications, emphasis in Public Relations

Minor in Spanish