About Lise Watkins:
Hiring Managers,
Thank you so much for taking to time to read my cover letter and resume. My name is Lise and I have been a graphic designer for over 10 years. I have extensive experience in web, print, social media, and publication design. As the longest-serving creative director for Albuquerque the Magazine I was in charge of the design and production of a 300-page magazine 11 times a year. I managed a small staff and took on the lion’s share of the design burden. We had to be efficient and precise so I created systems for many different workflows from advertising to editorial design.
As the first-ever art director for Electric Playhouse, a multi-million dollar entertainment technology company, I built and implemented their brand vision across their physical location, web, and traditional marketing. I also used WordPress to build and maintain multiple websites as well as working with outside contractors to create marketing and web assets.
I am confident that I can handle your graphic design needs and believe I would be a wonderful addition to your team. I am personable and professional, with many years of working in a collaborative office environment.
- Lise
Experience
Studio Manager
DANNY HART DESIGN STUDIO
Albuquerque, NM
January 2022– February 2023
Rebranded the company from the ground up
Managed social media, art, messaging, and interactions
Organized workspaces and supplies
Photographed products and models
artistic director
Electric Playhouse
Albuquerque, NM
August 2019– January 2022
Hired and Managed the company’s entire creative department including designers, animators, video editors, game designers, and web developers.
Implemented visual and brand assets across multiple departments
Curated and built relationships with visual artists in the community for collaboration
Facilitated collaboration between departments
Creative director
Albuquerque The Magazine
Albuquerque, NM
April 2013–October 2018
Managed monthly deadlines for advertising, photography, editorial layout, marketing, advertising, and event production
Implemented a visual overhaul of the magazine templates, collateral, and website
Planned and built a 250-350 page magazine each month
Hired and managed a team of designers and photographers
Oversaw print production of all materials including specifications, troubleshooting, schedule, and special supplements
Concepted design solutions for editorial layouts, marketing materials, event decor and branding
Graphic artist
Deluxe design
Rio Rancho, NM
June 2012–march 2013
Designed a variety of different products for music festivals and bands, including Muse, Bonaroo, Electric Forest, The String Cheese Incident, and Made in America Festival, as well as International companies including Intel.
Education
Non-degree courses coursework in art, design, and history from Community College of San Francisco, and the Academy of Art University, San Francisco
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