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Stockbridge
Leah Docktor

Leah Docktor

Award-Winning Marketing & Communications Director

Marketing / Advertising / Public Relations

Stockbridge, Town of Stockbridge, Berkshire

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Services offered

Leah became Director of Marketing and Communications at an independent school in NJ in 2021. She has since executed a complete overhaul of the school’s visual brand and coordinated a successful celebration of its milestone 75th anniversary. Day to day, she oversees the school’s internal and external communications, manages all advertising and marketing campaigns, and supports school-wide recruitment, retention and advancement efforts. Leah previously worked at Success Academy Charter Schools in New York City as an Academic Strategy Associate and Learning and Development Coordinator. She holds a bachelor’s degree in Sociology and Education Studies from Skidmore College.

Approximate rate: USD$ 30 per hour

Experience

Stevens Cooperative School, Hoboken, NJ                                                                 

Director of Marketing and Communications                                  2021-Present

Completed overhaul of brand identity with the redesign of institutional logo, athletics logo and website, and revision of mission statement. Drive fundraising initiatives. Build framework to promote educational and summer camp programs. Supervised the planning and execution of 75th anniversary iniatiatives. Budget development and management. Student affinity group facilitator.  Crisis team member. Member of Administrative retreat planning committee. 2024 CASE Circle of Excellence Award Bronze Medalist for Magazine: Alumni/General Interest. 2023 InspirED Brilliance Award Bronze Medalist for Fundraising Appeal. 2022 InspirED Brilliance Award Silver Medalist for Paid Advertising.

  • Collaborate with advertising and branding agences to increase the school’s visibility with digital and printed materials, including admissions viewbooks, development case statements, digital features and promotional videos
  • Increased new visitors to school website by 23 percent over four years, including 1100 new visitors in response to a three-month digital advertising campaign
  • Present to the Board of Trustees on department initiatives and progress toward goals, including the creation and analysis of biannual family satisfaction survey
  • Oversee the development, production and distribution of the school’s biannual magazine, annual report, department-specific newsletters, communications and calendars 

Marketing and Communications Associate                                                                                               2019-2021

Advanced institutional priorities as member of administrative team. Supported academic, admissions, advancement and auxiliary/summer camp teams with strategy, drafting and editing of communications. Member of Pandemic Task Force, Pandemic Reopening Committee and Equity Cohort. Winner of 2020 NJ Ad Club Jersey Awards - Certificate of Excellence for Magazine Design. 

  • Created branded templates to ensure consistency across internal and external communications
  • Utilized Finalsite to design and maintain school website, calendar, and employment listings
  • Utilized SiteImprove to ensure ADA Compliance of school website content 
  • Organized annual student and staff picture days across four buildings 

Success Academy Charter Schools, New York, NY                       

Academic Strategy Associate                                                                                                                           2017-2019                                                                                                                         

Developed and codified systems to manage the cross-departmental process for requesting, planning, communicating, and executing in-person and virtual instructional training events for faculty across 45 schools. 

  • Coordinated 35 elementary and middle school curriculum team members to develop quality teacher training resources for school leaders to turnkey at individual school sites 
  • Designed the annual process for creating and relocating student academic portfolios across 45 schools 
  • Managed all aspects of summer homework rollout for students across 30 elementary and 15 middle schools, including creating launch materials for school faculty, drafting all family communications and procuring books 

Learning and Development Coordinator                 2016-2017

Oversaw the planning, logistics, communication and execution of an off-site three-week school leadership training conference for 250 staff members across 45 schools and a week-long intensive curriculum training for 500 middle school faculty members across 13 schools.

  • Coordinated weekly professional development for school leadership
  • Liaised with humanities curriculum teams to manage all aspects of planning for faculty development events
  • Collaborated with consultants to offer professional development programming to school faculty

Career Development Center, Skidmore College, Saratoga Springs, NY

Head Career Development Ambassador         2014-2016

Increased office efficiency with creation of systems and policies, including communications with students and management of alumni and employer records

  • Supervised career development ambassador team
  • Ensured efficiency of daily office responsibilities by training new team members on office professionalism and customer service
  • Supported programming and projects, including student job shadowing, graduate school expo and career fairs

Education

Skidmore College, Saratoga Springs, NY

Bachelor of Arts in Sociology, Minor in Education Studies

  • Cum Laude with Honors in Sociology 
  • International Honor Society of Sociology member
  • Environmental Sociology research assistant
  • Founding executive board member of Skidmore Women in Business Club

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