Lauren Arias

I’m a Social Media Marketing Manager with experience developing creative content strategies, managing brand accounts, and analyzing engagement metrics to drive growth. I specialize in turning ideas into campaigns that increase visibility, build community, and convert audiences into loyal customers. I bring a balance of creativity and strategy to every project I take on.

Results-driven Social Media Marketing Manager and Content Creator with hands-on experience in brand development, digital strategy, and creative direction. I’ve managed and grown multiple brands across industries — including Laur Kinis (swimwear), Inspire Dance Company (performing arts), and Jarel Media (videography and social media agency). Skilled in social media management, campaign planning, and performance analytics, I specialize in crafting engaging digital content that builds community and drives business results. Known for combining creativity with data insight to execute strategies that elevate brand identity and engagement.

Currently pursuing a Bachelor’s degree in Marketing at Florida International University (FIU) with over 60 college credits completed toward graduation. Coursework includes Managerial Accounting, Business Management, Statistics, and Marketing Strategy, providing a strong foundation in both analytical and creative aspects of business. Through projects and case studies, I’ve developed skills in digital marketing, consumer behavior, and data analysis that directly support my work in social media management and brand growth.