Laura Serman

I’m a results-oriented juggler of moving parts with extensive hands-on experience in the production industry.  I’ve spent the last ten years or so learning how to be a great Event Production Manager by working on large scale events for accounts like Prada, Adult Swim, Apple, and Google, and seeing projects through design, fabrication, installation, activation, and beyond. I’m multifaceted and capable of plugging into different roles along the pipeline. As a Department Head and Project Manager I worked with clients to create memorable experiences and spaces, all while guiding their expectations toward the realities of their budgets and timelines, and offering creative solutions to tough challenges.

Department Head + Project Manager 2014- 2020 

Square Design, Inc. New York 

As a team leader, I oversaw projects through R+D, budgeting, fabrication, and installation for multiple accounts simultaneously. I streamlined operations and worked with clients to define memorable brand experiences. I enjoyed coordinating with different venues and parties to bring together the many different event elements so that they run as one, kind of like the man o' war jelly fish. I was responsible for quality control in the office and on site at live events.

• Managed and art directed an eclectic mix of projects like 29Rooms NYC, Buzzfeed’s NYC offices, Game of Thrones touring five-enclosure outdoor experience, Mack Weldon’s flagship at the Hudson Yards, Pride floats for Alexander Wang/Trogan, and events for Miami Art Basel
• Communicated with venues, producers, and designers to ensure smooth event execution
• Sourced dressings and props, received shipments, managed returns, maintained clear organization, hired crew
• Quality controlled craftsmanship, cleanliness, and purchases alike
• Pioneered green strategies to deal with post-event-builds that lower carbon footprints, cut taxes, and maximize profitability

Studio Manager 2010- 2013 

Aqua-Resin New York 

Coordinated operations, managed inventory, and designed printed materials for an artist run business in Soho.

• Handled vendor, merchant, customer relations, orders, receiving shipments, and logistics • Redesigned the company website and responsible for updating packaging design

Freelance 2009- 2021
Over the years, I’ve had the opportunity to experience many roles in and around the production industry, including but not limited to these projects:

• Produced, art directed, managed, and implemented interactive tech experiences for Panorama Music Festival 2016 & ‘18
• Problem solved issues for team making LED costumes for Taylor Swift’s tour in 2015
• Set dresser on the 360o set for the feature film Wendy, directed by Benh Zeitlin in 2016
• Set dressed cross-brand holiday commercials for Pandora, Target, and NBC Football in 2017
• Project managed the production of large scale sculptures for Maison Margiela in 2014
• Recruited to lead a team at We Are Rocket Science for David Yurman window displays in 2017
• Lead a team to produce and initiate No Kids in Cages, dropped in front of all major news offices in NYC 2019
• Lead skill building classes at the TedTalk-like General Electric Management Development Institute from 2013-2016
• Strategized installation and execution for high end clients including Dior, Chanel, & windows for Bloomingdales

College graduate