Laura Mowry

I have 15+ years of experience including three years exceeding sales targets. I am kind, driven, and results oriented. My partner is in West Hollywood and works in the industry. I am relocating and looking for a new opportunity. I have worked in tech, commercial real estate, aerospace and defense, and as a liaison with media and entertainment. My unique background in sales, marketing, communications, and business operations helps me thrive in sales. I am trained in sales strategy with Sandler Training. 

I bring direct media industry exposure from my time with the U.S. Air Force Public Affairs where I coordinated with entertainment organizations and managed high-profile media events including movie productions (Man of Steel, Killer Elite). I offer over 15 years of proven sales, marketing, and relationship-building expertise, including recent experience as an Account Executive at SpryPoint managing multi-million dollar deals ($5M+ TCV) and a $50M+ pipeline. My experience handling executive-level presentations and industry conferences, combined with success in navigating complex sales cycles and relationship management, translates well to the media industry. I've also demonstrated experience working with celebrities and media organizations during my time with the Private Equity Fund, where I managed production for a global campaign and secured media opportunities. My track record of exceeding sales targets, strong relationship-building skills, and understanding of the entertainment industry ecosystem makes me a strong candidate for a media-focused account executive role.

RESUME

LAURA MOWRY

PROFESSIONAL SUMMARY

Driven, results-oriented professional with 15+ years of experience in sales, marketing, communications, and business operations; with two years of working with the media industry. Passionate about helping and serving others; providing the the highest quality customer service and exceeding expectations. Relocating to West Hollywood.

CORE COMPETENCIES

• Navigating the media industry and developing relationships
• Juggling multiple shifting priorities
• Ethics and compliance
• Sales and marketing strategy/execution 
• Relationship building and networking
• Managing buyers’ journey with multi-million-dollar deals
• Public speaking and executive-level presentations 
• Ability to understand what people want and need, delivering to exceed expectations
• Building trust and serving as a respected advisor
• Sandler Sales Training
• Going the extra mile with a friendly and approachable demeanor 

PROFESSIONAL EXPERIENCE

Account Executive, Western Region

SpryPoint | Charlottetown, PE, CA | Jan 2024 – Present

• Managed western region, expanding presence and influence
• Managed deals $5M+ TCV and pipeline of $50M+ in TCV
• Served as trusted industry expert to speak on legislative changes
• Managed buyer’s journey from lead generation through contract negotiations
• Delivered executive-level presentations and managed industry conferences
• Led sales strategy shift to "buying as a service" model and built a deal website to be included as key pillar of GTM strategy

Regional Sales Director, Western Region

VertexOne | Dallas, TX, US | Jun 2023 - Jan 2024

• Led West Region sales to achieve and exceed sales targets
• Managed deals $2M+ TCV and pipeline of $20M+ TCV
• Developed sales strategies for utilities and public sector markets
• Managed buyer’s journey from lead generation through contract negotiations
• Closed first deal week one
• Planned and managed all events for the region

Commercial Operations Manager

N. Harris Computer Corporation | Toronto, ON, CA | Jul 2022 - Jun 2023

• Responsible for all RFx activities and strategy; exceeded sales targets 
• Refined sales processes and implemented North American go-to-market strategy
• Enhanced customer satisfaction through relationship-building
• Implemented Sandler Sales Training methodologies
• Integrated HubSpot CRM for improved sales pipeline forecasting
• Role expansion to include responsibility for net new deals and marketing initiatives 

Executive Assistant to the Chief Technology Officer

Valley Communications Systems, Inc. | Chicopee, MA, US | Mar 2021 - Jul 2022

• Supported CTO and CEO on strategic initiatives ensuring success
• Project manager for ERP implementation
• Spearheaded successful website redesign
• Coordinated Travelers Championship PGA event
• Right hand to CTO throughout sales cycle for deals inclusive of NTT, Oracle, and Travelers Insurance totaling $10M+ annually
• Established and formalized process improvements and cross-functional collaboration; eliminating silos, process gaps, and redundancies

Procurement Representative

Lenco Armored Vehicles | Pittsfield, MA, US | Aug 2020 - Mar 2021

• Led procurement for advanced R&D projects
• Educated teams on ERP rollout
• Achieved 30% cost savings on wire harnesses
• Reduced delivery timeline by six weeks
• Supported global orders for Lockheed Martin and Department of Energy, among others

Business Operations and Vendor Management Manager, Chief of Staff Team

eBay, Inc. | San Jose, CA, US | May 2019 - Aug 2020

• Managed vendor portfolio for Global Payments with $75M+ annual spend during Managed Payments rollout across 190 countries effectively replacing PayPal
• Strategically resolved sensitive chargeback issues with PayPal during transition to Managed Payments
• Complex contract negotiations from NDA to SOW and subsequent Amendments
• Assumed roles in Finance, AR, AP, and Procurement to support Chief of Staff Team
• Crafted employee retention strategy to combat poaching 
• Managed internal executive communications for Global Payments
• Assisted with Board of Director requests as needed

Executive Administrator to New England Market Leader

Cushman & Wakefield | Boston, MA, US | Sep 2018 - May 2019

• Managed Salesforce rollout, user adoption, and corresponding sales training for New England Market
• Oversaw global cross-selling sales training for New England Market
• Planned corporate events and executive support for CEO of Americas while on site.
• Coordinated multi-day investor summit in Park City, UT for National Capital Markets Team
• Served as trusted right hand to New England Market leader
• Tackled special projects and marketing/PR in absence of Director of Marketing and Operations roles while vacant

Business Operations Manager

Amo Realty | Boston, MA, US | Apr 2016 - Sep 2018

• Managed day-to-day business operations
• Go-to for marketing collateral and strategy 
• Provided assistance as needed for 20+ agents
• Responsible for bringing in 3+ new listings weekly
• Increased revenue through exclusive building listings and consulting
• Implemented internship program
• Trained new hires and performed onboarding
• Set up HR department and managed hiring process

Producer/Contract Opportunity

Private Equity Fund | Los Angeles, CA, US | Aug 2015 - Apr 2016

• Managed production for global clean water campaign
• Secured media opportunities and managed interview processes
• Coordinated team travel and interview preparations
• Worked with diverse audiences from celebrities and retired military personnel and NASA employees

Communications Executive

CIC | Los Angeles, CA, US | Nov 2013 - Jul 2015

• Worked with CEO to develop and launch go-to-market strategy for Experian background check app, the first of its kind
• Created and owned all internal and external marketing and communications
• Served as legislative liaison and key contact for the industry

Communications Manager

Corvias Military Living | Edwards AFB, CA and Eielson AFB, AK, US | Jul 2013 - Nov 2013

• Managed external communications during military housing privatization
• Developed emergency evacuation plans for Eielson AFB in Fairbanks, Alaska
• Helped navigate complex negotiations about occupancy rates balanced with who can be on the military installation given Red Flag national security concerns
• Planned and coordinated monthly community events 
• Managed resident engagement

Public Affairs Specialist

United States Air Force, Department of Defense | Edwards AFB, CA, US | Jan 2010 - Jul 2013

• Managed community relations and media events inclusive of NASA Twitter for Space Shuttle, VH1 Salute the Troops, Opening Day at Dodger Stadium, Man of Steel movie filming, and Killer Elite movie screening, among others
• Coordinated with entertainment and media organizations
• Provided crisis communication support during aircraft incidents
• Conducted media relations for flight test programs and provided global news coverage of the F-35 Joint Strike Fighter, among other Pentagon priorities

EDUCATION

University of Massachusetts – Amherst: Bachelor of Arts in Journalism, Graduated 2011

ADDITIONAL INFORMATION

Volunteer Efforts

• Starbucks, LinkedIn, and MENTOR Mentoring Program Participant
• Home Base (Red Sox Nation Foundation) Veteran Support
• Alzheimer Patients Care Package Donations

I have a bachelors degree in journalism from the University of Massachusetts. I essentially studied communication and how you can leverage it to persuade and achieve desired outcomes, while influencing.